INVISION Magazine announces a strategic partnership with Total Focus Consulting and Trudi Charest designed to deliver industry vendors with informative and useful business resources and sales tools to help increase business.
In tandem with this partnership, INVISION Magazine has redesigned their monthly INFORMER email newsletter as well as created a NEW industry portal on invisionmag.com to provide access to a growing library of downloadable original sales content. The INFORMER will also continue to deliver relevant information about upcoming issues and opportunities.
In relation to the partnership, Total Focus Consulting will produce ongoing valuable sales and marketing tools, articles, e-guides and resources that industry suppliers will find impactful to help create stronger partnerships and sales relationships with practices. From tips to having a successful tradeshow experience to social selling digital cold calling, this current and relevant content will be effective in helping vendor partners thrive in a fast, ever-changing environment. INVISION Magazine is dedicated to helping optical industry companies with tools to drive more business.
To access the site now, visit invisionmag.com/informer.
About INVISION Magazine
INVISION Magazine is a multiple award-winning publication that helps North America’s independently-owned eyecare professionals improve their businesses by providing them with smart ideas they can put directly into action each month and daily online at invisionmag.com. INVISION is published by SmartWork Media, which also publishes INSTORE, PETS+, Signs of The Times, VMSD, Big Picture and Screen Printing magazines. Contact advertising@invisionmag.com for more information.
About Total Focus Consulting
Total Focus Consulting (Trudi Charest) is the author of “The Digital Sales Rep,” a best-selling book about building an online presence, while creating a different way to track and sell to your target audience. It has sold over 5000+ copies with majority being in the eye care industry. It has resulted in 10+ speaking engagements and insights into the supplier world including the resources and training they need. With an extensive background in eyecare including being a Licensed Optician, Corporate Trainer for retail optical, award winning sales rep for Bausch & Lomb & Optos, VP of Marketing & Training for an optometry buying to group to starting one of North America’s leading eyecare marketing agencies, Marketing4ECPs, Trudi brings a wealth of industry and business experience to this project.
