RAVES

PASSION PLAY.

Plaudits continue for the "best jewelry magazine ever"

Love. It’s a word that comes up a lot when jewelers talk about INSTORE magazine. (Sometimes, it even comes up two or three times.) That word’s frequent use indicates just how strongly readers feel about our innovative publication — a passion rarely seen in the field of business magazines. Ready to feel some of the love yourself? Start your ad program in INSTORE today.


I love your Cool Stores edition... it's inspiring to learn about others in the industry! I believe those who use data (and INSTORE inspiration!) to keep the pulse on industry trends and customer wishes will survive and thrive. — Jill Keith, Enchanted Jewelry, Danielson, CT

You’re doing it right … keep it up. Love the America’s Coolest Stores issue; it gives us something to aspire to. It was a previous Coolest Store issue that compelled me to make my new location so much better, and we were honored to be chosen as one of the Big Cool stores this year. We’re thrilled. — Ralph Vandenberg, Vandenberg’s Jewellers, Edmonton, AB
Keep up the great work — you're keeping us somewhat normal. — Janice A. Niebauer, Jan & Dan’s Jewelry, Erie, PA
Outstanding! Inspiring! Great stories from the Coolest Stores! Thank you! — Ellie Thompson, Ellie Thompson + Co., Chicago, IL
INSTORE is my favorite industry magazine. We have successfully used many of the ideas amongst our team in the showroom. I love how informative and heartfelt and realistic all the articles are. INSTORE is an amazing source of comfort and knowledge and a tool to stay modernized and fresh when most of us jewelry store owners don't always get to be outside our doors. We always get one great idea we want to implement immediately from each issue. And the sense of community is priceless. — Christina Baribault-Ortiz, Baribault Jewelers, Glastonbury, CT

Trying to keep my head above water. Good thing I don’t have any debt! Just have regular day-to-day expenses! Enjoy your magazine immensely! — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY

Your magazine is a beacon of light. — John E. Thompson, Shabree Jewelers, Sheboygan, WI


Keep up the great work — always enjoy the articles and learn things every month if not every week from you! — Tom R. Nelson, Nelson Jewelry, Spencer, IA
I thank you guys for putting out your magazine. It's helpful and entertaining. Thanks!! — Tommy Thobe, The Village Gem, Perry Hall, MD
I love INSTORE. It's very much on point. The Manager's To-Do List is the most helpful tool I've ever come across in my 29 years!! — Tom Williams, Floyd & Green, Aiken, SC

I have enjoyed and benefited from the webinars INSTORE has led. Thank you! — Richard Frank, Goldstein’s, Mobile, AL
Great magazine and insight into my industry. Thanks! — J. Mason Cutchin, J. Mason Custom Jeweler, Chapel Hill, NC
Keep on doing what you do and organize more webinars with proven speakers and panels with well selected executives from retail and wholesale. — Peter Stavrianidis, Venus Jewelers, Somerset, NJ

Truly, your magazine is a breath of fresh air in this world! — Steven Wardle, Forest Beach Design, Chatham, MA


There's no way you guys could have seen this coming that far down the pipe, but April's lead on recession-proofing your business was such a timely delivery of essential information. Our humble gratitude from the professional jewelry community-at-large for the timeliness of this COVID “Critical Thinking” edition. INSTORE keeps the independent jeweler at the leading edge of information and insight! — Denise Oros, Linnea Jewelers, La Grange, IL
Your magazine is right on. All my employees must read your magazine every month. — Barry Fixler, Barry’s Estate Jewelry, Bardonia, NY

Best magazine ever. — Brian Hurt, Henebry’s Jewelers 09, Roanoke, VA


Always enjoying reading and try to incorporate new and wise ideas. —Annette Kinzie, Leonard Jewelry, Stillwater, OK
INSTORE is so important to our industry. The insight and ideas keep flowing. Keep up the great work. —Bill Jones, Sissy’s Log Cabin, Pine Bluff, AR

Love your magazine … we are in a very isolated area, so it is wonderful to have other jewelers in your magazine to relate to. — Mary Krasowski, Krasowski Jewelry, Salmon, ID
I feel you're doing a great job. I look forward to reading it every month. — David L. Bonner, D.L. Bonner Jewelry, Ortonville, MI
Your magazine gives me the “pulse” of everything in this beautiful, crazy, ever-changing industry! — Linda McEathron, Design House, Waco, TX

Thank you for always having the answers, often before we have asked. It's comforting to read that we are not alone. — Sherrie Schilling Devaney, Sherrie’s Jewelry Box, Tigard, OR

Your magazine is excellent; it keeps the pulse of the North American jewelry scene. — Mark Rozanski, Goldart, Ottawa, ON


2020 has been better than expected so far outside of all the tragedies of illness and loss of life. We are optimistic in trying to constantly reinvent our business, and rely on INSTORE to keep us informed and updated on what is happening in our industry. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
You guys have a great magazine and have a lot of great articles! Keep up the great work! — Shannon Preston, Crown Jewelry, Alton, OK

Informative. It shows we all have the same issues, successes and problems. — Dennis Miller, Millers Fine Jewelry, O’Fallon, MO


The magazine is doing a wonderful job and has managed to become, in my opinion, the leading industry magazine of our times. That said, it creates a bit more pressure on the visionaries of this achievement because as the old adage says, “It's quite difficult to reach the top — but even more difficult to stay there without slipping." Actually I just made that up, but you know exactly what I mean 🙂 — Peter Stavrianidis, Venus Jewelers, Somerset, NJ
Thanks for another great year! Keeping me informed about what is going on in the industry keeps me grounded and helps me to do my job better. Please continue the good works in 2020 and Happy New Year! — Jon Walp, Long Jewelers, Virginia Beach, VA

You have the best magazine with right on target articles. I appreciate everything the writers do! Keep up the good work; we will need you even more in 2020. — Amber Gustafson, Amber’s Designs, Katy, TX
I love your magazine! Our business is always changing, and it will never be like it was! I look forward to new ideas and the stories make me feel normal. The crew likes to tease me because I start every meeting with, “OK, so I read an article …” So thank you for your amazing magazine, it keeps us going. I look forward to more in 2020. — Sherrie Schilling Devaney, Sherrie’s Jewelry Box, Tigard, OR
Excellent magazine articles that we want to read to build our business and to inspire us to go for those changes we are afraid to do at times. Thanks! — Pamela Hecht, Pamations, Calumet, MI

Every issue has something interesting and something a jeweler can relate to. Thank you. — Robin Lies, Burnells Creative Gold, Wichita, KS


Keep up the wonderful work you do for us little guys!!!! You help give us the edge over the mega-mall chain stores. — J. Dennis Petimezas, Watchmakers Diamonds & Jewelry, Johnstown, PA
Keep up the great work. Seems I always find some nugget in your magazine every month. — Cliff Yankovich, Chimera Design, Lowell, MI
Always read the magazine from cover to cover and take away something new! — Annette Kinzie, Leonard Jewelry, Stillwater, OK

Great job! Love the magazine! — Varsenne Massoyan, Massoyan Jewelers, Old Tappan, NJ


KEEP the issues coming every month. It has been VERY helpful and gives us a clear insight to the industry and how our peers do things. Thank you! — Joe Caron, Caron’s Jewelry, Bristol, RI
Great magazine, keeps getting better. — Barry Fixler, Barry’s Estate Jewelry, Bardonia, NY

I love every magazine, it's always a pleasure to read your articles! — Kelli Reinbold, Vernon Jewelers, Salina, KS


I love your magazine. You guys rock! — Tommy Thobe, The Village Gem, Perry Hall, MD
I wouldn't know where to start if it weren't for your magazine. Now that my son and I have family helpers in the store, I require them to read INSTORE cover to cover for planning, preparing and for generating/trying new ideas. Thank you! — Jill Keith, Enchanted Jewelry, Danielson, CT
We look forward to getting your magazine each month. We stop whatever we are doing and read it from front to back ... well, maybe not stop everything. — Kirsten Reynolds, Windsor Gallery, Salisbury, NC
Loved the March issue! Still reading it cover to cover and using it for training and brainstorming! — Linda McEathron, Design House, Waco, TX
When INSTORE shows up every month, it’s first-come first-serve — everyone reads it front to back. Great publication. — Tom Nelson, Nelson Jewelry, Spencer, IA

Always a good read … love your magazine. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL

Five-star quality. — Janice A. Niebauer, Jan & Dan’s Jewelry, Erie, PA


We have loved reading your magazine every month for as long as we have been receiving it! — Kathy Buccieri, Buccieri’s Gems & Jewelry, Valley Road, NJ

I always love your magazine. The best in the industry for jewelry owners. — Edward Guerboian, private jeweler, La Jolla, CA


There are always so many interesting articles in the issues and new ideas shown. Keep them coming. — Glyn Jolly, G.J. Enterprise, Victoria, TX

Love your magazine ... it gives all jewelers a pulse as to what is going on in our industry. — John E. Thompson, Shabree Jewelers, Sheboygan, WI


Remember the very little guy in little town, USA. Always look forward to your mag. I sometimes find things that help or encourage me to keep going. Thanks. — Todd R. Tinder, Tinder’s Jewelry, Bowling Green, VA
INSTORE is an extremely important source for current trends and events in the jewelry industry. I read every word of every paragraph, and use each issue as a reference. I have a library of INSTORE magazines on hand, and refer to them frequently. — Barry Fixler, Barry's Estate Jewelry, Bardonia, NY

Since the first magazine I got, I see it like a precious tool because the information, ideas and excellent photographs, so I just going to say I'm very thankful with you guys. — Arturo Carrera, Eclipse Jewelry, San Diego, CA
I get excited each month when the magazine comes out to help me get organized and get ideas to share with my staff. Thank you, INSTORE. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
INSTORE is the best magazine for our industry! It has been a lifesaver! — Annette Evans, RD Allen Freeport Jewelers, Freeport, ME
We love INSTORE and it's required reading for our sales associates. We use it to stay on top of trends and innovations in the jewelry industry. — Chay Rees Runnels, Rees Jewelry, Nacogdoches, TX


INSTORE magazine is my grounding. Every month I get the physical magazine that I can share we our crew or the emails that give tips and tricks. It makes me feel not quite so alone in the business. Yes, we are all in competition with the other stores in our areas but there is a sense of camraderie with INSTORE that allows us to share triumphs and woes as well as tidbits of information that we probably wouldn't share independently. It gives me a sense of unity that I never felt until I started getting INSTORE. — Wadeana Beveridge, Community Jewelry, Brandon, FL

I look forward to receiving the magazine every month. My favorite part of the magazine is reading through the Big Survey. It's interesting how stores across the country go through similar situations. — James Stinson, Diamond Classics, McMinnville, TN


INSTORE magazine is the number one magazine I look forward to receiving each month. There is always a plethora of new information from fellow jewelers and vendors. I love putting the tips and tricks I learn from INSTORE magazine to use at work. — Allison Armstrong, Harold Finkle Your Jeweler, Albany, NY

We get so much insight from INSTORE magazine. Thanks for always keeping us up to date on all the latest in the jewelry world! — Elaine Palmer, Stephen Vincent Design, Minneapolis, MN


Thanks for a great magazine that teaches and brings new ideas. — Scott Kelly, Jems Jewels & Gold, North Wales, PA


I love the magazine. It inspires me and helps me be more creative. – Georgena Kincaid, Gold Casters Fine Jewelry, Bloomington, IN


I enjoy your magazine and read it cover-to-cover each month … Thank you! – Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL


Keep on doing what you do. Our industry needs you! – J. Dennis Petimezas, Watchmakers Diamonds & Jewelry, Johnstown, PA


Consistently awesome! Thank you for providing us with THE best jewelers' magazine! – Teri Vogan, Vogan Gold & Silver Works, Colorado Springs, CO


I find INSTORE to be the best publication related to the jewelry industry today. It is always full of useful information and interesting articles. If you're in the jewelry industry and not reading INSTORE, you're doing your business great a disservice. – Eric Stevens, Stevens Diamond Jewelers, West Springfield, MA


I love this publication! Something for everyone! – Sara Horwitz, Holland Jewelers, Lewes, DE


Joining the Brain Squad has been immensely helpful! It brings exciting new ideas and changes that customers are loving! We now use the surveys to open store meetings and bounce around ideas. –Linda McEathron, Design House, Waco, TX


I really appreciate INSTORE Magazine; thanks for all the great reads. –Richard Veader, Wakefield Jewelers, Wakefield, MA


I love the humor you infuse in your magazine. Also, the truly good ideas that you share are helpful. I hope you’ll repeat yourself because seriously, where good ideas and inspiration are shared, light bulbs go off in our minds and we change things bit by bit for the better. And a great idea three years ago that went over our head can now roost and percolate and birth a better business element. I love to be inspired and you do that. Monthly. – Calla Gold, Calla Gold Jewelry, Santa Barbara, CA


Just read your magazine. Love getting it and reading all the great stories. – Teddie Gause, Gause & Son Jewelers, Ocala, FL


I like your story choice. I like to learn and be entertained. – Ernie Cummings, Kizer Cummings Jewelers, Lawrence, KS


Keep up the good work. I love reading about the day to day challenges of other jewelers. – Joseph Villarreal, Villarreal Fine Jewelers, Austin, TX


Thank you for a wonderful publication. I absolutely love INSTORE. – Andrea Riso, Talisman Collection, El Dorado Hills, CA


We love INSTORE magazine. We use many of the articles in our monthly meetings and the Coolest Store issues are constant inspirations when we are trying to update our showcases or store decor. Thanks for all of the effort you put into making a relevant and entertaining magazine. – Rick Sanders, Sanders Jewelers, Gainesville, FL

Time and time again I open the magazine to find something inspiring or just some good business tips, and when I think every topic is already covered you come out with something that helps our store strive! – Shannon Jackson, Phoenix Jewellers, Windsor, ON


Great magazine - the absolute leader in the industry! – Gary Youngberg, Ames Silversmithing, Inc., Ames, IA


Took a hiatus from my business to run for political office, and the best way to catch back up is with INSTORE! P.S. I also won the election. 🙂 – Allison Love, Allison Love’s Fine Jewelry, Rock Hill, SC

You remain the one pertinent publication in this industry, for me. Thank you! – Steven Wardle, Forest Beach Design, Chatham, MA


Love the magazine! Obviously written by people who have been there! We put it on the lunch table and often read articles to each other, knowing that the other person has been faced with this problem before, and would be interested in the ideas mentioned in the article! – Greg Brooks, Benchmark Jewelers, Leavenworth, WA

Great magazine! Highly informative and resourceful! — Teri Vogan, Vogan Gold & Silver Works, Colorado Springs, CO


Time and time again, I open the magazine to find something inspiring or just some good business tips, and when I think every topic is already covered, you come out with something that helps our store thrive! – Shannon Jackson, Phoenix Jewellers, Windsor, ON


It's terrific! — Ragnar Bertelsen, Ragnar Jewellers, Vancouver, BC


Because of the incredible stories and innovations I read about in your magazine, I am constantly spinning my thoughts around change and new directions. Thank you for putting those ideas in my head and helping me dream! – Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX


The “Mavericks” issue [from December] spoke to us ... we are there! We love your pulse and various outlets of sharing/engaging so we can excel in our talent areas, industry needs and career goals. Thank you, INSTORE! – Jill Keith, Enchanted Jewelry, Danielson, CT


Your magazine is the most informative magazine in our industry! We use it to teach and to show and train our staff. The surveys are very beneficial and should be used by many independent jewelers. I can't say enough about what we learn from your magazine. Looking forward to all the issues in 2018. Happy new year to everyone! – Newt Starnes, Newton’s Jewelry, Flowood, MS


I grew my business on the details of savvy comments, hard earned advice and professional insight I found in the pages of INSTORE. Invest in your business, take the time to read INSTORE and share it with your staff. — Denise Oros, Linnea Jewelers, La Grange, IL

INSTORE is a great resource to keep current, share ideas and train newbies to our industry. Keep up the great work. We look forward to every issue!!! — Katherine Lesse, Abracadabra Jewelry, Ann Arbor, MI


This current issue with how to get to the next level is THE BEST issue yet! I read and practically highlighted the entire magazine to share with employees! We will have our class this week about the articles. – Christine Matlack, E.G. Landis Jewelers, Boyertown, PA


Thanks for your great email updates. I love the magazine (and think the visuals are wonderful and applicable to today) but your emails are where I read the articles. — Hannah Simmler, Hannah Field J+S, Brunswick, ME


I loved the last issue especially the part about downsizing to $1,000,000 and loving it! After I finished reading it cover to cover on a flight, I wrote down 25 things to follow up, consider, or inquire about. You are a true gem and I couldn't live without your "out of the box" information! Thanks for being so "with it" and making us think about all there is in the jewelry business. – Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX

Thank you, INSTORE for helping the small family jeweler with great overall information. – Frank Salinardi Linardi's Jewelers, Plantation, FL


Fantastic June issue. — John E. Thompson, Shabree Jewelers, Sheboygan, WI


Your magazine is the best of the industry.
– Jose Katz, Jewelry Specialty by Katz, Birmingham, AL


You always do such a great job! – Marta Jones-Couch, Elements Ltd., Des Moines, IA


INSTORE really helps put into perspective that most Jewelry businesses are having to continue to fight the fight! It's not easy but continues to be very rewarding! – Frank Salinardi, Linardi's Jewelers, Plantation, FL


I really enjoy the online articles in between issues. It helps tide me over until next month! Keep it up. We love INSTORE! – Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX

You guys are the coolest of the cool! – Shannon Lorenz, Michael and Son's Jewelry Co, Reno, NV


I just want to say hats off to your magazine for bring us the hottest news of the industry every month — us little single operator/creator/owner stores across the business really appreciate you ! – Pamela Hecht, Pamations, Calumet, MI


Keep up the great work. – Joe Donlon, Donlon's Quality Time, Ventura, CA


Always a great read. We need help with the transition from the floor to the on line customer. —Marc Solomon, Solomons Fine Jewelry, Plainview, NY


Love the publication and always find material that I can incorporate in our daily business.
— Chris Wright, Diamond Rush Jewelers, Hendersonville, NC


Thank you so very much for an amazing publication that keeps us in touch with information from the trade and how other store are doing. — Alisha Moore, Toner Jewelers, Overland Park, KS


So excited for the Cool Store issue! We all drool over the amazing things other stores are doing." — Jennifer Farnes, Revolution Jewelry Works,Colorado Springs, CO


The magazine just keeps on getting better. I love it and it has been a major help in getting my store off the ground. Thank you for doing all that you do. — Andrea Riso, Talisman Collection, El Dorado Hills, CA


I hired a new young lady to work in the store. She had never worked in the jewelry business, so the first thing I did was give her a stack of INSTOREs to read and find things she liked and could learn from. We will work this way for about a month more.
— Connie Thurmond, Connie & V. Cross Jewelers, Bossier City, LA


When INSTORE magazine arrives it is as if I have received a personal letter. I stop what I am doing and read it cover to cover. Now perhaps that seems crazy but I consider INSTORE to be a reliable resource to be considered when gaining insight on any given subject from great business articles to marketing trends. INSTORE is the right magazine for me! — Rita Wade, Wade Designs Jewelry, Rocky Mount, NC


INSTORE is amazing. In 31 years of owning a retail store, I have never seen a magazine like yours. It's very real. — Drew Cowit, Jewelry Design Gallery, Monmouth County, NJ


We LOVE Instore! Thank you for creating a magazine specifically for the smart jeweler. Keep up the great work! — Bailey Luthi, Rebekah Brooks Jewelry, Cambridge, MA


Best jewelry magazine ever. — Mark Clodius, Clodius & Co., Rockford, IL


Always the best of the trade magazines. — Ira Kramer, Diamond Exchange of North Florida, Tallahassee, FL


Love your magazine, best of all of them! — Susan Shapiro, Goldstein Jewelers, Tenafly, NJ


It truly has evolved into a must-have publication. Keep up the great work. — Lee Fruzza, Lee's Diamonds & Fine Jewelry, Reno, NV


My staff and I love this magazine! It's always interesting to see where it winds up when the new one arrives. I never know if it will be on my husband's desk, the employee's desk or my own! Thanks INSTORE, for all you do for us! — Kathleen Tucker, Tucker Diamonds & Gold, Campbellsville, KY


Thank you for the great job your staff does every month. You have been getting it right over and over again. Many trade magazines fade, but you have kept the edge. You have been able to keep a light side, while offering great advice from some of the industry’s best. — Scott Kelly, Jems Jewels & Gold, North Wales, PA


Thank you for all that you do to help the jewelry industry. We couldn’t live without you! — Holly McHone, Holly McHone Jewelers, Astoria, OR


Love the bridal issue (INSTORE, September). I’m probably going to go through it two or three more times. I want to make sure I get everything.  — Linda Griffiths, Hoover’s Jewelers, Kearney, NE


I always read my INSTORE magazine cover to cover. It is an industry must-read. — Sami Jack, Sami Fine Jewelry, Fountain Hills, AZ


Best magazine in the jewelry industry. — Dan Dolby, Jewelry Depot, Brighton, MI


"LOVE your magazine!" —Valerie King, King Jewelers, Cohasset, MA


Truly the outstanding publication of the jewelry industry! I read it cover to cover! — Chuck Curran, Hadley Roma-hirsch, Charlotte, NC


INSTORE is my favorite trade magazine. There are so many trade magazines out there that no one can possibly read all of them. However, I make sure I read each and every edition of INSTORE and in so doing, I feel assured that I am staying on top of the most important issues concerning our industry. It is not only informative but it is easy to read and enjoyable. I love your magazine. — Charlene Robuck, Roebuck Jewelers, Topeka, KS


Your magazine backs up all that we were and still is in our business of 35 years. Seems we are still doing some things right. All in all, a great teaching and informative magazine. Keep up the great work!!!  — Angela Defelippi, Monarch Jewelers, Farmington, CT


We love your magazine. It’s by far the most informative and enjoyable in the industry. We always find lots of information to use in our store. — SUE MELTON, DIAMOND DEN, MACOMB, IL


Congrats on winning the best trade magazine. I knew you were good, I just didn’t know how you stacked up against the rest.
— Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN


I love the magazine and read it cover to cover each issue. — Bob Stagg, SK Inc., Houston, TX


I couldn’t live without it! — Devin Mullen, Your Jewelry Box, Altoona, PA


I love your mag! — Debbie Fox, Fox Fine Jewelry, Ventura, CA 


We read this magazine first, front to back … and LOVE it! Great work, great articles, interesting view points and love the fashion-forward designs/styles. — Sheila Tompkins, Tompkins Jewelers, Ashland, VA


We love INSTORE. — Carol Kokkeler, Kokkeler’s, Bismarck, ND


Best mag in the biz! — Lynn Barton, Barton’s Jewelers, Stuart, FL 


We love INSTORE. We share info and articles at our weekly staff meetings and take time to discuss what we’ve learned and ideas we’ve gotten from INSTORE. Thanks for a fabulous resource for our team! — Whitney Lang, Burkes Fine Jewelers, Kilmarnock, VA


As much as I think I know, I learn something new every time I pick up INSTORE. — David Mann Cyrkin, David Mann Jewelers, Geneseo, NY


I absolutely love your magazine and would be at a complete loss if I did not have it to read! — Jane Johnson, R.m. Johnson & Sons Jewelers, Salem, VA


INSTORE never disappoints. So much vital info in each article that I've decided to make it required reading for our staff each month. — Missy Emrich, Steve's Custom Jewelers, Union City, TN


Love the magazine!!It is required reading for our employees. The recent article about selling to particular types of customers will go into my sales training! — Nathan George, Joshua's Fine Jewelry, Russellville, AR


Always love reading INSTORE magazine! Only magazine that I read cover to cover! — Laurelle Giesbrecht, French's Jewellery, Wetaskiwin, Alberta, CA


"Keep up the great work. You are the small independent’s main source and inspiration. A true look into what’s happening." — Dennis Petimezas, Watchmaker’s Diamonds & Jewelry Johnstown, PA


"This is my 40th year at the bench. Learned this business from my parents who were jewelers for 50 years. INSTORE is a unique publication that asks questions from many and in turn allows everyone to view the answers/opinions. It helps us to grow our business with this feedback. I might have the opportunity to chat with a fellow jeweler here in town on occasion, but through your surveys, I get to hear what many jewelers are thinking." — Teri Vogan, Vogan Gold & Silver Works, Colorado Springs, CO