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PUBLICITY

SHOW YOUR STUFF.

Use our 2024 editorial schedule to make the most of publicity opportunities.

INSTORE regularly publishes products submitted by vendors in print and online. Products are selected by our editors' discretion only. By following the rules and knowing what we're looking for, you can make our jobs easier while increasing your chances of getting free publicity to an audience of 22,000 jewelry retailers.

January

Paint the Big Picture

How to plan the months and years ahead to paint a bright future.

Gold

Publicity: 11/1/23

Sales: 11/8/23

Artwork: 11/22/23

February

The Art of Negotiation

Tips on how to get the best deal in any situation.

Colored Gemstones

Publicity: 12/4/23

Sales: 12/11/23

Artwork: 12/25/23


AGTA

March

Hiring from A to Z

Best practices for attracting and hiring the most talented people.

Diamond Jewelry

Publicity: 1/3/24

Sales: 1/10/24

Artwork: 1/24/24


Atlanta Jewelry Show

JA New York

JIS (Miami)

April

Safety First

Actionable advice to keep your store from becoming a cautionary tale.

The INSTORE Design
Awards Voting Guide

Retailers can vote for their favorite products in this year’s contest.

Silver

Publicity: 2/5/24

Sales: 2/12/24

Artwork: 2/26/24

May

The 100 Biggest Influencers
in the Jewelry Business

Ranking the people most responsible for moving the industry forward.

Earrings

Publicity: 3/6/24

Sales: 3/13/24

Artwork: 3/27/24


JCK Las Vegas

Couture

June

The 9th Annual
INSTORE Design Awards

Presenting the industry’s most popular design competition.

Top Trends

Publicity: 4/3/24

Sales: 4/10/24

Artwork: 4/24/24


JCK Las Vegas

Couture

July

Get Creative

How to unlock your creative genius and approach problems from a new angle.

The INSTORE Show Preview

A guide for attendees of our highly anticipated trade event.

Necklaces

Publicity: 5/8/24

Sales: 5/15/24

Artwork: 5/29/24

August

Wedding Jewelry Issue

Our annual guide to all things bridal.


The Diamond Dilemma

How retailers are solving the concerns of today’s diamond customers.

Engagement/Wedding Rings

Publicity: 6/5/24

Sales: 6/12/24

Artwork: 6/26/24


The INSTORE Show

September

America’s Coolest Stores

Honoring North America’s most distinctive jewelry retailers.

Pearls

Publicity: 7/3/24

Sales: 7/10/24

Artwork: 7/24/24

October

First Times

Jewelers share their “firsts” and what they learned.

Bracelets

Publicity: 8/5/24

Sales: 8/12/24

Artwork: 8/26/24


JIS (Miami)

JA New York

November

The Big Survey

Jewelry’s most comprehensive data-gathering exercise returns.

Rings

Publicity: 9/2/24

Sales: 9/9/24

Artwork: 9/23/24

December

Alter Egos

Jewelers reveal the fictional characters they most closely identify with.

Men's Jewelry and Timepieces

Publicity: 10/9/24

Sales: 10/16/24

Artwork: 10/30/24

Submit Your Product to INSTORE Magazine

INSTORE is always looking for cool new products to feature in our magazine and on our website.

• Read our advice for sending covers, section covers and product images here.

Email to:

hotproducts@ smartworkmedia.com


Submit Your Product to INSTORE Online

INSTORE accepts press releases and product announcements to run on our website.

• Read our advice for sending press releases here.

Email to:

editor@ instoremag.com