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PUBLICITY

SHOW YOUR STUFF.

Use our 2022 editorial schedule to make the most of publicity opportunities.

INSTORE regularly publishes products submitted by vendors in print and online. Products are selected by our editors' discretion only. By following the rules and knowing what we're looking for, you can make our jobs easier while increasing your chances of getting free publicity to an audience of 22,000 jewelry retailers.

January

INSTORE Turns 20

How we got here, and some of our favorite tips and advice from along the way.

Gold Jewelry

New Collections

Publicity: 11/5/21

Sales: 11/19/21

Artwork: 11/26/21

February

The Lean Path to Success

How to be more efficient in a time-starved age.

Colored Gemstones

New Collections

Publicity: 12/8/21

Sales: 12/17/21

Artwork: 12/24/21

March

Crafting The Custom Sale

A step-by-step analysis from sketch to finished product.

Fashion Jewelry

New Collections

Publicity: 1/7/22

Sales: 1/14/22

Artwork: 1/21/22


Atlanta Jewelry Show

JIS Miami

April

Jewelry’s Sustainable Future

A progress report on social and environmental responsibility in our industry.

Silver Jewelry

New Collections

Publicity: 2/8/22

Sales: 2/18/22

Artwork: 2/25/22

May

Houston, We Have A Problem

How to handle the most common jewelry customer complaints.


What’s Next For Lab-Grown Diamonds?

A look at the status quo and future of jewelry’s hottest new product.

Earrings

New Collections

Publicity: 3/8/22

Sales: 3/18/22

Artwork: 3/25/22


JCK Las Vegas

Couture

June

The 7th Annual Instore Design Awards

Presenting the industry’s most popular design competition.

Top Trends

New Collections

Publicity: 4/8/22

Sales: 4/22/22

Artwork: 4/29/22


JCK Las Vegas

Couture

July

Funny Business

Why humor can be a powerful business tool.

Necklaces

New Collections

Publicity: 5/6/22

Sales: 5/20/22

Artwork: 5/27/22

August

The Bridal Business, Elevated

Jewelry stores who are going the extra mile for their bridal clients.

Engagement/Wedding Rings

New Collections

Publicity: 6/8/22

Sales: 6/17/22

Artwork: 6/24/22


JA NY

September

America’s Coolest 2022

Honoring the country’s most distinctive jewelry retailers.

Pearl Jewelry

New Collections

Publicity: 7/8/22

Sales: 7/22/22

Artwork: 7/29/22

October

The Wide, Wide World of Gemstones

Everything you need to know about today’s hottest gems.

Bracelets

New Collections

Publicity: 8/5/22

Sales: 8/19/22

Artwork: 8/26/22


JIS Miami

JA Special Delivery

November

The Big Survey

The state of jewelry retail in 2022 is revealed in the industry's biggest, most comprehensive survey.

Rings

New Collections

Publicity: 9/8/22

Sales: 9/16/22

Artwork: 9/23/22

December

8 Over 80

Eight octogenarian retailers who are still getting things done.

Men’s Jewelry

New Collections

Publicity: 10/7/22

Sales: 10/21/22

Artwork: 10/28/22

Submit Your Product to INSTORE Magazine

INSTORE is always looking for cool new products to feature in our magazine and on our website.

• Read our advice for sending covers, section covers and product images here.

Email to:

hotproducts@ smartworkmedia.com


Submit Your Product to INSTORE Online

INSTORE accepts press releases and product announcements to run on our website.

• Read our advice for sending press releases here.

Email to:

editor@ instoremag.com