SHOW YOUR STUFF.
Use our 2024 editorial schedule to make the most of publicity opportunities.
INSTORE regularly publishes products submitted by vendors in print and online. Products are selected by our editors' discretion only. By following the rules and knowing what we're looking for, you can make our jobs easier while increasing your chances of getting free publicity to an audience of 22,000 jewelry retailers.
January
Feature Story
Paint the Big Picture
How to plan the months and years ahead to paint a bright future.
New Arrivals
Gold
DEADLINES
Publicity: 11/1/23
Sales: 11/8/23
Artwork: 11/22/23
February
Feature Story
The Art of Negotiation
Tips on how to get the best deal in any situation.
New Arrivals
Colored Gemstones
DEADLINES
Publicity: 12/4/23
Sales: 12/11/23
Artwork: 12/25/23
trade show distribution
AGTA
March
Feature Story
Hiring from A to Z
Best practices for attracting and hiring the most talented people.
New Arrivals
Diamond Jewelry
DEADLINES
Publicity: 1/3/24
Sales: 1/10/24
Artwork: 1/24/24
trade show distribution
Atlanta Jewelry Show
JA New York
JIS (Miami)
April
Feature Story
Safety First
Actionable advice to keep your store from becoming a cautionary tale.
SPECIAL SUPPLEMENT
The INSTORE Design
Awards Voting Guide
Retailers can vote for their favorite products in this year’s contest.
New Arrivals
Silver
DEADLINES
Publicity: 2/5/24
Sales: 2/12/24
Artwork: 2/26/24
May
Feature Story
The 100 Biggest Influencers
in the Jewelry Business
Ranking the people most responsible for moving the industry forward.
New Arrivals
Earrings
DEADLINES
Publicity: 3/6/24
Sales: 3/13/24
Artwork: 3/27/24
trade show distribution
JCK Las Vegas
Couture
June
Feature Story
The 9th Annual
INSTORE Design Awards
Presenting the industry’s most popular design competition.
New Arrivals
Top Trends
DEADLINES
Publicity: 4/3/24
Sales: 4/10/24
Artwork: 4/24/24
trade show distribution
JCK Las Vegas
Couture
July
Feature Story
Get Creative
How to unlock your creative genius and approach problems from a new angle.
SPECIAL SUPPLEMENT
The INSTORE Show Preview
A guide for attendees of our highly anticipated trade event.
New Arrivals
Necklaces
DEADLINES
Publicity: 5/8/24
Sales: 5/15/24
Artwork: 5/29/24
August
Feature StorIES
Wedding Jewelry Issue
Our annual guide to all things bridal.
The Diamond Dilemma
How retailers are solving the concerns of today’s diamond customers.
New Arrivals
Engagement/Wedding Rings
DEADLINES
Publicity: 6/5/24
Sales: 6/12/24
Artwork: 6/26/24
trade show distribution
The INSTORE Show
September
Feature Story
America’s Coolest Stores
Honoring North America’s most distinctive jewelry retailers.
New Arrivals
Pearls
DEADLINES
Publicity: 7/3/24
Sales: 7/10/24
Artwork: 7/24/24
October
Feature Story
First Times
Jewelers share their “firsts” and what they learned.
New Arrivals
Bracelets
DEADLINES
Publicity: 8/5/24
Sales: 8/12/24
Artwork: 8/26/24
trade show distribution
JIS (Miami)
JA New York
November
Feature Story
The Big Survey
Jewelry’s most comprehensive data-gathering exercise returns.
New Arrivals
Rings
DEADLINES
Publicity: 9/2/24
Sales: 9/9/24
Artwork: 9/23/24
December
Feature Story
Alter Egos
Jewelers reveal the fictional characters they most closely identify with.
New Arrivals
Men's Jewelry and Timepieces
DEADLINES
Publicity: 10/9/24
Sales: 10/16/24
Artwork: 10/30/24
Submit Your Product to INSTORE Magazine
INSTORE is always looking for cool new products to feature in our magazine and on our website.
• Read our advice for sending covers, section covers and product images here.
Email to:
hotproducts@ smartworkmedia.com
Submit Your Product to INSTORE Online
INSTORE accepts press releases and product announcements to run on our website.
• Read our advice for sending press releases here.
Email to:
editor@ instoremag.com