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PUBLICITY

SHOW YOUR STUFF.

Use our 2021 editorial schedule to make the most of publicity opportunities.

INSTORE regularly publishes products submitted by vendors in print and online. Products are selected by our editors' discretion only. By following the rules and knowing what we're looking for, you can make our jobs easier while increasing your chances of getting free publicity to an audience of 22,000 jewelry retailers.

January

Attention!

Here’s how a business owner can stay focused in a distracted world.

Gold Jewelry

New Collections

Publicity: 11/6/20

Sales: 11/20/20

Artwork: 11/27/20

February

25 Things Jewelers No Longer Do

The jewelry business is different than it used to be. Here are some ways things have changed.

Colored Gemstones

New Collections

Publicity: 12/4/209

Sales: 12/18/20

Artwork: 12/24/20

March

Building the Perfect Website

Your online presence matters more than it ever did. Here's how to do it right.

Fashion Jewelry

New Collections

Publicity: 1/8/21

Sales: 1/21/21

Artwork: 1/28/19


Atlanta Jewelry Show

JIS Miami

April

Back from the Brink: Survivor Stories

Jewelers tell stories of the near-death, and subsequent recovery, of their businesses. 

Silver Jewelry

New Collections

Publicity: 2/5/21

Sales: 2/19/21

Artwork: 2/26/21

May

How to Make Money (No Matter What Type of Jeweler You Are)

A financial guide for all categories of jewelers.


INSTORE Design Awards Voting Guide

See the gorgeous jewelry vying for honors this year.

Earrings

New Collections

Publicity:3/5/20

Sales:3/19/20

Artwork: 3/26/20


Centurion

June

Bridal Issue

Our annual round-up of advice for selling bridal jewelry, plus the very best bridal products.

Who is Gen Z? Your Next Bridal Client

Learn more about the next category of customer now arriving into the bridal market.

Engagement and Wedding Rings

New Collections

Publicity: 4/9/21

Sales: 4/16/21

Artwork: 4/23/21

July

Summer High Culture

Experts and retailers weigh in on how to build an inclusive and winning company culture.

Necklaces

New Collections

Publicity: 5/7/21

Sales: 5/21/21

Artwork: 5/28/21

August

The 6th Annual INSTORE Design Awards

Our popular design contest returns.

Top Trends

New Collections

Publicity: 6/9/21

Sales: 6/18/21

Artwork: 6/25/21


JCK Las Vegas

Couture

JA NY

September

America’s Coolest 2021

Expert judges select the country's most innovative jewelry businesses.

Pearl Jewelry

New Collections

Publicity: 7/9/21

Sales: 7/23/21

Artwork: 7/30/21

October

COVID-21: Lessons Learned From the Great Pandemic

How the coronavirus changed jewelry retailing forever.

Bracelets

New Collections

Publicity: 8/6/21

Sales: 8/20/21

Artwork: 8/27/21


JIS Miami

JA Special Delivery

November

The Big Survey

The state of jewelry retail in 2021 is revealed in the industry's biggest, most comprehensive survey.

Rings

New Collections

Publicity: 9/10/21

Sales: 9/17/21

Artwork: 9/24/21

December

Holiday Whoppers

Every jeweler has that one holiday season that stood out or changed the trajectory of their store in some way. These are their stories.

Men’s Jewelry

New Collections

Publicity: 10/8/21

Sales: 10/22/21

Artwork: 10/29/21

Submit Your Product to INSTORE Magazine

INSTORE is always looking for cool new products to feature in our magazine and on our website.

• Read our advice for sending covers, section covers and product images here.

Email to:

hotproducts@ smartworkmedia.com


Submit Your Product to INSTORE Online

INSTORE accepts press releases and product announcements to run on our website.

• Read our advice for sending press releases here.

Email to:

editor@ instoremag.com