Who are we?

A team of publishing pros who don't think business media has to be boring.

What makes our business magazines and online content so popular? 1.) Lots of fresh ideas from inside and outside each industry; 2.) A tight focus on mission-critical issues every business faces; 3.) Emphasis on writing, packaging and presenting content in a user-friendly manner; and 4.) Not being afraid to have some fun every once in a while.

Meet the entire team

We winning awards

Our publications have won 91 awards (and counting) in international publishing competitions, making us one of the most awarded media groups around. See our full list of awards.

  • When INSTORE magazine arrives it is as if I have received a personal letter. I stop what I am doing and read it cover to cover. INSTORE is the right magazine for me!
  • I get bombarded with medical journals and industry publications on a monthly basis. The practical information in INVISION has earned its spot on my nightstand on a regular basis. Keep up the great work!
  • Keep up the great work. INSTORE is the small independent’s main source and inspiration. A true look into what’s happening.
  • I really enjoy reading through INVISION each month and seeing how other practices are thinking outside the box, which frame lines are selling well, and what kind of updates practices are making to their optical decor.
  • As much as I think I know, I learn something new every time I pick up INSTORE. There is so much knowledge out there
  •  INVISION goes to the top of my pile of trade magazine reading for the month. It is jam packed with applicable, current, helpful, sometimes funny, information. I rip out pages and file them in my drawer for future reference before I recycle the already read carcass.
  • I hired a new young lady to work in the store. She had never worked in the jewelry business, so the first thing I did was give her a stack of INSTOREs to read and find things she liked and could learn from. We will work this way for about a month more.
  • Of all of my 34 years of opticianry, it's a breath of fresh air regarding our industry. It's progressive and interesting and 'current' with the energy of this day!
  • Best jewelry magazine ever.
  • Love INVISION. I learn something every issue ... and I have been in the business for 40 years this year!
  • We love the practical information as well as the fun quirkiness of some of the articles and ideas. Keep being awesome!

Ready to reach more customers with more impact? 

Work with SmartWork Media's promotional experts to develop a customized program for your business using our best-in-class print, online, branded content and video solutions.

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Business media with a difference

See our key team members describe the difference between SmartWork Media and other business media groups.

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