High Signs.

See reader reactions to Signs of the Times' magazine, website and bulletins.

Readers don’t just like our magazine. They love it.


The raves keep coming for Signs of the Times as more and more sign professionals come to rely on the magazine to supply fresh ideas for their businesses. To understand the true passion readers feel for the publication, check out some of the letters they have written to us — where the most consistent themes are “best ever,” “read cover to cover” and, most of all, “love.” Ready to feel some of that love yourself? Start your ad program in Signs of the Times today.

Keeping current on the sign industry is vital to the success of our business. Signs of the Times offers a way to access industry information, trends and solutions to potential challenges. — Becky D'Aiuto, Mohawk Valley Signs and Solutions, Inc., Whitestown, NY

Signs of the Times keeps current on the industry and its trends, not reading this publication would be like trying to operate a new machine that you were unfamiliar with and not reading the manual first. Without Signs of the Times a shop isolates itself from the world of our industry and the fast changing environment we work in. — Terry Elvis, Elvis Signs Graphics & Engraving, Myrtle Beach, SC
I grew up reading Signs of the Times ... I have an incredible collection, and often bookmark pages and make copies of articles and projects to share with my team. Sign of the Times helps true industry professionals stay up to date in the marketplace. — Bob Chapa, Signarama Troy | Metro Detroit, Troy, MI

SOTT is an incredible resource for sign professionals. Their archive and history in the trade is unmatched. In addition to their current publications, we frequently consult their back issues and publications they have put out over the decades, which include both inspiration and techniques you won't find anywhere else. — David Barnett, Noble Signs, Brooklyn, NY

Great resource for signmakers, printers, installers, designers, etc. in all aspects of our collective industries. We use it for leads, inspiration, technical tips/tricks, eye candy and so much more! — Derek Atchley, Atchley Graphics, Columbus, OH

Signs of the Times is a great industry resource. I look forward to each month’s publication to see what key players in the industry are up to! SOTT offers a unique perspective and a behind the scenes look into projects going on across the nation that we may not run into every day and provides insight into how other shops solve unique challenges. — James Neely, RP Signs, Charlotte, NC

Since I began in the sign industry 18 years ago, I was handed a stack of Signs of the Times magazines. Over the years, it is the only magazine that still pertains to the "sign industry" and not geared towards T-shirts/textiles. The fact that myself and my business partner (30 years experience) can still read articles that we can perceive as helpful says a lot. We have a lot of experience with sales, production, business ethics, installation, etc. and we find that most of what is in trade magazines is for newbies and not relevant to our business. — Kristie Voty, Chautauqua Sign Co., Inc., Falconer, NY

The broad spectrum of industry topics covered by Signs of the Times keeps me in the loop on my specific interests and challenges me to broaden my perspectives. The depth of technical coverage is unsurpassed. The respect for historic signage is a tribute to those who established professional standards for our craft and livelihood. — Larry Mitchell, SignChef, Inc., El Dorado Hills, CA

I love reading Signs of the Times to keep track of what is going on in our industry. Seeing others’ projects keeps me inspired and motivates me to continue gaining knowledge to become a better sign guy. Informative articles keep me learning and help me discover ways to expand and improve our business. Being a business geek and also a sign nerd makes this the perfect publication for me! — Melvin La Pan, Fastsigns, Augusta, GA

We appreciate Signs of the Times’ commitment to publishing current trends, the latest and greatest information and best practices for the sign industry. We look forward to joining smart sign makers to share information and learn from each other. — Stephanie McEwen, SignCraft Solutions, LLC, Wake Forest, NC

I have been in the sign industry for 16 years now and I have come to view Signs of the Times magazine as the most authoritative and balanced source of information in the industry. — Vince Cvijanovic, Graphic Components, Greensboro, NC