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EDITORIAL SCHEDULE

SHOW YOUR STUFF.

Make the most of our 2021 free publicity opportunities.

INVISION regularly publishes products submitted by vendors in print and online. Products are selected by our editors' discretion only. By following the rules and knowing what we're looking for, you can make our jobs easier while increasing your chances of getting free publicity to an audience of 30,000 eyecare professionals.

January

Focus!

The world is filled with distractions meant to keep you from thinking. Our guide helps you find time for focus and deep thought

Clips

Diagnostic Equipment

Publicity: 11/1/20

Sales: 11/13/20

Artwork: 11/22/20

February

Making Your Business More Diverse

How is the vision business doing on diversity?

Changes

Assessing the big changes that occurred in 2020.

Ultimate Luxury

Low Vision Aids

Publicity: 11/27/20

Sales: 12/6/20

Artwork: 12/17/20

March

The INVISION Sales Challenge

The ultimate sales quiz for ECPs.

Neutrals for Men (Not Black)

Safety/Workplace Products

Publicity: 12/27/20

Sales: 1/7/21

Artwork: 1/17/21

April

Build a Better Company Culture

Improve your team's attitudes and performance with our guide.

Pastels

Metals

Driving Lenses

Publicity: 1/31/21

Sales: 2/11/21

Artwork: 2/21/21


SECO

May

VEE Buying Guide

Your guide to shopping the big show.


Respect the Technicians

An overdue recognition of a key category of employee.

Brands Started by ECPs

Logos

AI/Telemedicine

Publicity: 2/28/21

Sales: 3/12/21

Artwork: 3/20/21


Vision Expo East

June

Marketing to Kids in Their Own Language

Improve your conversion rate for young customers through stronger communication.

Sustainable Kids' Lines

Gaming Glasses

Publicity: 3/30/21

Sales: 4/8/21

Artwork: 4/17/21


AOA

July-August

America’s Finest 2021

Expert judges select the country’s best eyecare businesses.

Made in the USA

Lifestyle Eyewear With Performance Features

Lab Equipment

Publicity: 5/29/21

Sales: 6/10/21

Artwork: 6/19/21

September

Crush Social Media: A Primer

Lift your social media game.


VEW Buying Guide

Buy right in Vegas.

Popular Styles at Popular Price Points

Neon

Contact Lenses

Publicity: 6/29/21

Sales: 7/8/21

Artwork: 7/17/21


Vision Expo West

October

Develop Your Exit Strategy

Are you ready for the eventual day when you'll leave the business? Here's a guide.


Solo Entrepreneurs

A celebration of one-person businesses.

Rimless

Transparency

Augmented/Virtual Reality Glasses

Publicity: 7/31/21

Sales: 8/11/21

Artwork: 8/21/21


AAOPT

November-December

The Big Survey

Learn what makes the business tick in the biggest-ever survey of eyecare professionals.

Unusual Frame Shapes

Diabetic Retinopathy Options/Treatments

Publicity: 9/21/21

Sales: 10/1/21

Artwork: 10/9/21

Submit Your Product to INVISION Magazine

INVISION is always looking for cool new products to feature in our magazine and on our website.

• Read our advice for sending covers, section covers and product images here.

Email to:

hotproducts@ invisionmag.com


Submit Your Product to INVISION Online

INVISION accepts press releases and product announcements to run on our website.

• Read our advice for sending press releases here.

Email to:

editor@ invisionmag.com