SHOW YOUR STUFF.
Make the most of our 2021 free publicity opportunities.
INVISION regularly publishes products submitted by vendors in print and online. Products are selected by our editors' discretion only. By following the rules and knowing what we're looking for, you can make our jobs easier while increasing your chances of getting free publicity to an audience of 30,000 eyecare professionals.
January
Feature Story
Focus!
The world is filled with distractions meant to keep you from thinking. Our guide helps you find time for focus and deep thought
EYEWEAR AND SUNWEAR
Clips
BETTER VISION
Diagnostic Equipment
DEADLINES
Publicity: 11/1/20
Sales: 11/13/20
Artwork: 11/22/20
February
Feature Story
Making Your Business More Diverse
How is the vision business doing on diversity?
Changes
Assessing the big changes that occurred in 2020.
EYEWEAR AND SUNWEAR
Ultimate Luxury
BETTER VISION
Low Vision Aids
Deadlines
Publicity: 11/27/20
Sales: 12/6/20
Artwork: 12/17/20
March
Feature Stories
The INVISION Sales Challenge
The ultimate sales quiz for ECPs.EYEWEAR AND SUNWEAR
Neutrals for Men (Not Black)
BETTER VISION
Safety/Workplace Products
Deadlines
Publicity: 12/27/20
Sales: 1/7/21
Artwork: 1/17/21
April
Feature Stories
Build a Better Company Culture
Improve your team's attitudes and performance with our guide.EYEWEAR
Pastels
EYEWEAR
Metals
BETTER VISION
Driving Lenses
Deadlines
Publicity: 1/31/21
Sales: 2/11/21
Artwork: 2/21/21
trade show distribution
SECO
May
Feature Stories
VEE Buying Guide
Your guide to shopping the big show.Respect the Technicians
An overdue recognition of a key category of employee.EYEWEAR
Brands Started by ECPs
SUNWEAR
Logos
BETTER VISION
AI/Telemedicine
Deadlines
Publicity: 2/28/21
Sales: 3/12/21
Artwork: 3/20/21
trade show distribution
Vision Expo East
June
Feature Stories
Marketing to Kids in Their Own Language
Improve your conversion rate for young customers through stronger communication.EYEWEAR AND SUNWEAR
Sustainable Kids' Lines
BETTER VISION
Gaming Glasses
Deadlines
Publicity: 3/30/21
Sales: 4/8/21
Artwork: 4/17/21
trade show distribution
AOA
July-August
Feature Story
America’s Finest 2021
Expert judges select the country’s best eyecare businesses.EYEWEAR
Made in the USA
SUNWEAR
Lifestyle Eyewear With Performance Features
BETTER VISION
Lab Equipment
Deadlines
Publicity: 5/29/21
Sales: 6/10/21
Artwork: 6/19/21
September
Feature Stories
Crush Social Media: A Primer
Lift your social media game.VEW Buying Guide
Buy right in Vegas.EYEWEAR
Popular Styles at Popular Price Points
SUNWEAR
Neon
BETTER VISION
Contact Lenses
Deadlines
Publicity: 6/29/21
Sales: 7/8/21
Artwork: 7/17/21
trade show distribution
Vision Expo West
October
Feature Stories
Develop Your Exit Strategy
Are you ready for the eventual day when you'll leave the business? Here's a guide.Solo Entrepreneurs
A celebration of one-person businesses.EYEWEAR
Rimless
SUNWEAR
Transparency
BETTER VISION
Augmented/Virtual Reality Glasses
Deadlines
Publicity: 7/31/21
Sales: 8/11/21
Artwork: 8/21/21
trade show distribution
AAOPT
November-December
Feature Story
The Big Survey
Learn what makes the business tick in the biggest-ever survey of eyecare professionals.EYEWEAER AND SUNWEAR
Unusual Frame Shapes
BETTER VISION
Diabetic Retinopathy Options/Treatments
Deadlines
Publicity: 9/21/21
Sales: 10/1/21
Artwork: 10/9/21
Submit Your Product to INVISION Magazine
INVISION is always looking for cool new products to feature in our magazine and on our website.
• Read our advice for sending covers, section covers and product images here.
Email to:
hotproducts@ invisionmag.com
Submit Your Product to INVISION Online
INVISION accepts press releases and product announcements to run on our website.
• Read our advice for sending press releases here.
Email to:
editor@ invisionmag.com