Image Image
PUBLICITY

Submissions for Editorial Consideration

Your guide to sending content for print or online publication.

Submitting Products for Magazine Features

Here’s information on submitting information about your product or service for free publicity in the pages of PETS+.

PETS+ magazine has a subscription base of 26,000 pet retail and service businesses. Editorial coverage is free. All submissions are considered but final selection is based on appropriateness for the story as well as visual value.

E-mail all questions and submissions to the attention of Ralf Kircher at editor@petsplusmag.com.

Please follow these formatting guidelines regarding our technical needs to be considered.

• Up to five high-resolution product images

• Product images may be on a white background or “lifestyle shots” and minimum size of 4 by 6 inches at 350dpi resolution

• File name of every image should include the brand name

Accompanying the images should have the following caption information:

• Short description of product — product/line name, materials, interesting elements, specific uses, etc.

• Suggested retail price

• Company name as you want it to appear in print.

• Phone number and/or URL for wholesale sales and website. Also, your mailing address (which is NOT published).

For large files please compress and send in a folder by Hightail or Dropbox or a similar program. We are unable to “preview” low-resolution images. You are responsible for sending recent styles you’d like to promote.


2021 PETS+ Editorial Calendar

Visit the current version of our 2021 editorial calendar.

Check back frequently as the calendar is subject to change.

NOTE: In general, we require all images in first week of the month two months prior to the issue date — for example, in July for the September-October issue.


Submitting for Products+ Cover Consideration

We are always interested in receiving submissions for our "Products+" cover page (which appears in PETS+ at the beginning of the product section).

Products+ Cover photo specs:

• Minimum size: 350 dpi, 9 by 12 inches

• Image should not be cropped — we need space around the subject for our text

• Lifestyle images wherein the product has been photographed with the subject in photo. That is, products or pets must not have been Photoshopped into the image.

• No watermarks, logos


Submitting Press Releases

PETS+ also runs press releases from vendors on our website. Unless additional reporting is done, these are labeled as press releases. However, despite the label, it is important that you stick to news-style writing when producing these articles. (Not to mention, it's more convincing for our readers.) Here are some keys to writing better press releases:

• Avoid blatant self-promotion
• Use facts to sell your product's benefits, not adjectives.
• Avoid using the words "we", "us" or "ours".

Questions?

Have any other questions? Contact our editors at editor@petsplusmag.com.

Sections Featuring
Vendor Products

Sections where we most often run vendor-submitted products are:

Products+ Cover, a near-full page image (usually featuring a pet interacting with a product), that opens our product section. (See sample pages here and here.)

Product pages, multiple categories per month featuring a range of pet food, medicines and other paraphernalia. Check our editorial schedule for a month-by-month breakdown. (See sample page here.)

Latest Releases, new and noteworthy products arriving on the market. (See sample page here.)