Press Release

PETS+ Completes BPA Worldwide Initial Business Publication Audit

Circulation audit "brings a new level of value to PETS+ advertisers"

MONTCLAIR, NJ (January 8, 2019) – PETS+, SmartWork Media’s trade journal for independent pet store owners, has completed its BPA Worldwide business publication audit. The initial, independent verification of the journal’s circulation data took 12 months to complete.

In the world of business-to-business publications, a BPA audit is the ultimate review of a magazine’s subscription data. It provides a level of transparency that is vital to advertisers, verifying qualified circulation information including subscriber and publication data.

“We are proud of the results of this initial audit,” says Matthijs Braakman, SmartWork Media CEO. “BPA’s third-party review brings a new level of value to PETS+ advertisers.” Copies of the initial BPA Worldwide audit report for PETS+ are available from BPA Worldwide and SmartWork Media.

PETS+ is the latest of SmartWork Media’s three publications to complete the BPA audit. With total qualified circulation of 26,150 — and pass-through readership of 67,990 — PETS+ joins INSTORE (jewelry) and INVISION (eyewear) magazines as the leading retailer-focused journals within each respective industry.

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ABOUT SMARTWORK MEDIA: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION and PETS+ magazines and websites.

ABOUT BPA WORLDWIDE: BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Today, in addition to auditing audience claims, through its iCompli service, BPA verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. Performing nearly 2,600 audits in more than 20 countries, BPA is a trusted resource for compliance and assurance services. Its latest offering, Ad iCompli, measures and scores online ad campaign performance for business and consumer marketers.