The two-minute "Audit Hell" video was viewed more than 1,000 times by INVISIONMAG.COM's audience.

Project

Lead Generation for North America’s Largest Network of Independent Optometrists

Date Of Project

2017

Challenge

Vision Source is North America’s largest network of independent optometrists. As a founder of the best practices group, Optometry Worth Sharing, Vision Source asked SWM to create a program to generate OWS membership leads. SWM had 2 weeks to complete the program.

Tactics

Audits are a fact of life and a frightening prospect for any optometrist. Government contractors can audit a business without warning, at any time. We recommended audit preparation as the program theme to generate interest and leads. We named the program “Audit Hell” and created a two-minute teaser video, shown on the INVISIONMAG.com home page and bulletin, to entice readers to download a free white paper. The practitioner needed to complete an online form before download could begin.

Results

The Audit Hell program was promoted in the bulletins/website, Facebook, and with direct custom emails. The campaign generated over 100 market qualified leads for OWS and Vision Source. The video was viewed more than 1,000 times at INVISIONMAG.com, and the Audit Hell White Paper was downloaded over 100 times during the course of the 2.5 week campaign.