Pets+ 2017 Editorial Lineup

The editorial calendar for our inaugural publication schedule is packed with useful features for American pet store owners.

Request your copy of the full 2017 media kit.

Jan.-Feb.

THE BIG STORY

Inspiring Comeback Stories

These pet businesses were near death. But they came back stronger than ever.

PRODUCTS
  Dogs: Dry Food
  Dogs: Collars
  Cats: Food Allergies
  Cats: Toys
  Birds: Habitats
  Plus: Small Animals, Grooming, Store Designers

AD DEADLINES

PUBLICITY/ADVERTORIAL: Nov. 8, 2016

SALES: Nov. 28, 2016

ARTWORK: Dec. 5, 2016

March-April

THE BIG STORY

40 Marketing Ideas

Stand out from the crowd with some favorite promotional ideas from Pets+.

PRODUCTS
  Dogs: Canned Food
  Dogs: Toys
  Cats: Bowls
  Cats: Bereavement
  Fish: Aquariums
  Plus: Small Animals, Grooming, E-Commerce Solutions

BONUS SHOW DISTRIBUTION

Global Pet Expo

Atlanta Pet Fair

AD DEADLINES

PUBLICITY/ADVERTORIAL: Jan. 10, 2017

SALES: Jan. 23, 2017

ARTWORK: Jan. 27, 2017


May-June

THE BIG STORY

If I Owned a Pet Store ...

Well-known business gurus from outside the industry tell us how they would run their own pet stores, if they ever owned one.

PRODUCTS
  Dogs: Organic Food
  Dogs: Clothes
  Cats: Dry Food
  Cats: Flea-Tick Control
  Reptiles: Healthcare
  Plus: Small Animals, Grooming, Product Display Solutions

AD DEADLINES

PUBLICITY/ADVERTORIAL: March 6, 2017

SALES: March 20, 2017

ARTWORK: March 27, 2017

July-Aug.

THE BIG STORY

America's Coolest Pet Stores

Our annual contest selects the country's most innovative pet stores.

PRODUCTS
  Dogs: Food Allergies
  Dogs: Flea-Tick Control
  Cats: Canned Food
  Cats: Beds/Furniture
  Birds: Food Stations
  Plus: Small Animals, Grooming, Point of Sale Software

BONUS SHOW DISTRIBUTION

Superzoo

AD DEADLINES

PUBLICITY/ADVERTORIAL: May 8, 2017

SALES: May 29, 2017

ARTWORK: June 2, 2017


Sept.-Oct.

THE BIG STORY

Super Service Ideas

Try our favorite customer-service behaviors to win clients' life-long loyalty.

PRODUCTS
  Dogs: Beds/Furniture
  Dogs: Grooming Tools
  Cats: Special Diet Food
  Cats: Transporters
  Reptiles: Habitats
  Plus: Small Animals, Grooming, Business Consultants

BONUS SHOW DISTRIBUTION

P3 Progressive Pet Products

AD DEADLINES

PUBLICITY/ADVERTORIAL: July 10, 2017

SALES: July 24, 2017

ARTWORK: July 28, 2017

Nov.-Dec.

THE BIG STORY

Holiday Success Plan

Here are some gift, promotion and event ideas to help pet store owners' holiday performance soar.

PRODUCTS
  Dogs: Special Diet Food
  Dogs: Toys
  Cats: Organic Food
  Fish: Pumps
  Fish: Aquascaping
  Plus: Small Animals, Grooming, Lighting Products

AD DEADLINES

PUBLICITY/ADVERTORIAL: Sept. 11, 2017

SALES: Sept. 25, 2017

ARTWORK: Sept. 29, 2017