Steve Nelson and Anton Syzdykov of Eye Candy Optical in Westlake, OH, celebrate the arrival of a new edition of INVISION.

"The Best Magazine Ever" For Eyecare Pros

Readers don’t just like our magazine. They love it.

The raves keep coming for INVISION as more and more eyecare professionals come to rely on the magazine to supply fresh ideas for their businesses. To understand the true passion readers feel for the publication, check out some of the letters they have written to us — where the most consistent themes are “best ever,” “read cover to cover” and, most of all, “love.” Ready to feel some of that love yourself? Start your ad program in INVISION today.

 

I love this magazine! I always look forward to getting it every month to see what articles are in it. Great info and ideas!—Samantha Denton, Leadership Square Eyecare, Oklahoma City, OK


INVISION is all of our favorite magazine here at Urban Optics. Your content is interesting, informative and clever! I look forward to receiving the magazine each month and enjoy sharing the articles with customers, friends, on social media, etc. — Hanna Schultz, Urban Optics, San Luis Obispo, CA

We love it and it impresses me when our managers make a point of noting an article for their staff to read in our employee meetings. — Cindy Henderson, Eyear Optical, Inc, Hixson, TN


INVISION is the first email I read each morning and the magazine has become my go to for training tidbits for my staff. — Amy Pelak, Proview Eyecare Optometry, Corona, CA


This is my favorite optical trade magazine! It’s like Christmas morning to me when I see it sitting in my mailbox! — Meredith Hall, Miller Family Eye, Cedar Rapids, IA


This is one of the few magazines that I read cover to cover. Absolutely love it. — Kim Riggs, OD, Kimberly Riggs OD, Ligonier, PA


I cannot say it enough. INVISION is the only magazine any optician, optometrist or anyone else in the business should read! There are a lot of fun articles to read. I get a little cranky if anyone touches it! — Susan Frein, Ankeny Family Vision Center, Ankeny, IA


Thank you. Thank you. Thank you. Besides my patients, the doctors, and our practice, this magazine and Opticians on Facebook combined make me such a great optician. I am constantly inspired and loving every minute of my job because of it. — Heather Harrington, Elevated Eyecare, Denver, CO


I still want to marry your magazine. You need to put me on the cover or something. — Jim Williams, Eye to Eye Optometry, Mexico, MO


Best trade magazine in the industry. Thank you for giving me a magazine that I feel really helps build our business. Our staff loves the daily email bulletin and it helps them keep in touch with what is happening in the industry too! —Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND


The moment I laid eyes on INVISION Magazine, inspiration has been pouring out of me. I absolutely look forward to every next issue and in between, I strive to make our practice the most unique and desired place to be! INVISION is perfect for opticians, managers, techs, & everyone in between. Keep on keepin' on! Thank you. —Heather Harrington, Elevated Eyecare, Denver, CO

I will continue to sulk until the next issue arrives :-( This publication is one of the best in first hand knowledge. Reading the views and opinions of other optical professionals is always refreshing. Keep up the outstanding work. —William Chancellor, DePoe Eye Center, McDonough, GA


Our staff goes through every page of this magazine. We love seeing ideas from others and implementing them. —Cindy Henderson, Eyear Optical, Inc, Hixson, TN


The magazine and email alerts are very helpful in our day to day decision making. —Earnest Knight, KNIGHTWORLD, Chicago, IL


INVISION magazine truly does keep me informed and educated which helps me to envision what is possible for my office to grow and succeed. —Christine Howard, Attleboro Vision Care, Attleboro , MA


This magazine rocks! — Jenifer Berg, Group Health-Eyecare, TACOMA, WA


Your magazine is terrific. Valuable tool, entertaining and informative! Thank you. — Laura Prezell, Tura, Homer Glen, IL


I have never read a trade magazine so thoroughly in my 32-year career. I go through every page and study it! Your magazine is so in tune with my principles and is very motivating! I just wanted to thank you. — Jenni Leuzzi, Mill Creek Optical, Dansville, NY


I love INVISION. Have stopped all other subscriptions (they were only ads anyway) —Susan Frein, Ankeny Family Vision Center, Ankeny, IA


Yours is the one optical magazine subscription I'd pay for. But don't make me pay, I have lots of nerd things to buy. —Angel Miller, Cynthiana Vision Center, Cynthiana, KY


We love the magazine here at DePoe Eye Center. I read it constantly. The magic in this industry is to stay excited about what you do. This magazine is written by those who are passionate about eyecare and eyewear! It's contagious! —Michelle Wright, DePoe Eye Center, Sharpsburg, GA


Love your magazine! Great job being different in this industry. —Robin Brush, EyeOptics, Omaha, NE


I love my daily email updates. It’s a great way to read quirky stories or get insight on the day-to-day of what’s happening in optics! —Sherry Berry, Pascarella Eye Care and Contact Lenses, Newtown, PA


Thank you for having the best optical magazine out there! —Teresa Davis, Dr. Bell's Family Eyecare, Poplar Bluff, MO


Always, always, always look forward to cracking open the mag each month. —Rick Rickgauer, Vision Associates, Girard, PA


Just keep rockin' it in 2017 - you all do a great job! —Dr. Andrew Howard, LaFollette Eye Clinic, Jacksboro, TN


I tell all of my co-workers, they need you in their lives. —Sandy Slang, Ophthalmology Associates, Cudahy, WI


Love the magazine. I feel it is the most innovative optical mag available and am excited to see it arrive at the office. I often share stories and ideas featured. —Deborah Harmon, Southboro Medical, Southboro, MA


This is the only publication I read cover to cover every month. —Brenda Smoke, Smoke Vision Care, Buchanan, MI


I love your mag so much I wanna marry it. —Jim Williams, Eye to Eye Optometry, Mexico, MO


We need to be a much more creative, mobilized industry. The status quo is going to lead to our downfall. It’s great to have INVISION as a resource to help break that mold, and find new ideas, new perspectives, and occasionally validation on something that may be a little different. We are all crazy, but crazy loves company. —Erik Lawrence, Roadrunner Eyecare, Albuquerque, NM


I love the eyewear products section you have featured. Socks, shirts, etc. they are so fun! —Bethany Cassar, Complete Eye Health, Holland, MI


As always, the magazine is rad. It’s educational yet incredibly progressive and never gets stale. I don’t even take my other industry magazines out of the wrapper half the time. —Sherry Berry, Pascarella Eye Care and Contact Lenses, Newtown, PA


INVISION is, BY FAR, my favorite trade mag! Keep up the good work! —Aaron Baker, McKinney Eyeworks, McKinney, TX


"Love this magazine!! Great magazine with amazing optical and practice management ideas." — Dr. Theodore Sees, Rockford Family Eyecare, Rockford, MI


"I get bombarded with medical journals & industry publications on a monthly basis. The practical information in INVISION has earned its spot on my nightstand on a regular basis. Keep up the great work!" —Dr. Rita Ellent, The Gardens Eye Care, Forest Hills, NY


"Love the magazine. We have a copy at the office, but would LOVE one at home to make sure I get it!"  — Jim Williams, Eye to Eye Optometry, Mexico, MO


"Have been in the optical business many years and this is by far the best magazine ever!" — Julie McDade, The Eye Specialists Center, New Lenox, IL


"We love your publication. My husband and his office staff always fight over a new issue when it arrives! The reason we love your magazine is because it gives our practice great innovative and current/up-to-date practice management tips and ideas. It really is unlike any other publication that we receive. Thank you!" — Genevieve McPartland, Oregon Eye & Vision Center, Central Point, OR


"This is a great resource for eyecare! Your publication offers professionals a forum to be open and create a discussion. Sometimes it can feel like we are on an island."  —Bethany Cassar, Complete Eye Health, Holland, MI


"I get a "hoot" reading the humorous anecdotes the optical employees share about their experiences. The articles in the magazine are well written, and pertain to more of what I need/want to read. This magazine is truly a good one for opticians to learn, to laugh and to share from. Thank you."  — Becky J Geuns, Eye Surgeons Associates,P.C., Colona, IL


"Of all of my 34 years of opticianry, it's a breath of fresh air regarding our industry. It's progressive and interesting and "current" with the energy of this day!"  — Susan Brownell, The Bent Lens, Bozeman, MT


"INVISION goes to the top of my pile of trade magazine reading for the month. It is jam packed with applicable, current, helpful, sometimes funny, information. I rip out pages and file them in my drawer for future reference before I recycle the already read carcass."  — Kristin King, Viewmont Eye Associates, Hickory, NC


"It is so refreshing to read through a magazine that is more than just ads, and canned articles telling us why (insert mega company here) has the best lens, coating, or frame. Its articles, tips, and suggestions we can immediately put into practice and see real benefits from. The articles by Robert Bell make an instant impact, every month. To recognize some of the amazing talent in our industry and give them a voice is a blessing to everyone in the industry. Robert Bell, Scott Balesteri, Barry Santini and many others are amazing to hear from."  — Erik Lawrence, Roadrunner Eyecare, Alberquerque, NM


"I love this magazine! I read it cover to cover, and always learn something new and take away a few great ideas that I want to implement! Keep up the great work!"  — Brenda Feltman, Exact Eye Care, Brandon, SD


"I asked the February issue to be my Valentine."  — Angel Miller, Cynthiana Vision Center, Cynthiana, KY


"Always love my edition of INVISION magazine. I read through them multiple times, highlight and then clip the articles I like. That almost seems to be the whole magazine! I have a scrap book that I have created with all the creative ideas to improve business. Have implemented some and hope to implement others!"  — Dr. Gigette Collazo Harfst, Advanced Eyecare of Washington, Washington, NJ


"Love, love, love your magazine. I just got the new 20/20 and went thru it in about 10 minutes. When I get INVISION, I read it cover to cover, absorb everything, and it takes hours! Thank you!" — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ


"Favorite optical magazine!" — Diana Latsha, Sacco Eye Group, Binghamton, NY


"We get so many publications, I could never read them all (and still see patients). I am sorry to say, I put many of them in the recycling bin, unopened. I am so glad that I decided to look through your magazine. I took it with me on a plane and had lots of time to really look through all that your magazine has to offer. It was so great to read about industry topics other than eye diseases and contact lens materials. Those are important, but are covered by lots of other publications and courses."  — Dr. Jamie Lawson, Bayshore Eyecare, Bradenton, FL

"I love your magazine. I look forward to reading and re-reading it." — Michelle Wright, DePoe Eye Center, Sharpsburg, GA


"Totally dig the magazine! I don't even read 20/20 anymore."  — Will Taylor, Eye 2 Eye Contact, Detroit, MI


"Love it and very excited to read when I get it." — Kyle Kravick, Davis Duehr Dean Optical, Portage, WI


"I love INVISION magazine! Even though I have been in the optical industry for a long time, I am always learning new things, and I look forward every month to see what your magazine has to teach me!" — Brenda Feltman, Exact Eye Care, Brandon, SD


"To be honest, it is the only publication I make time to look through. I do value knowing authentic stories from other practices and fresh new approaches to upcoming challenges."  — Jocelyn Mylott, D'Ambrosio Eye Care, Lancaster, MA


"I really enjoy reading through INVISION each month and seeing how other practices are thinking outside the box, which frame lines are selling well, and what kind of updates practices are making to their optical decor."  — Jared Most, Clarity Advanced Eyecare, Birmingham, MI


"Your magazine is creative, progressive and thought provoking. It is fun to read and is simply awesome!"  — Dana Cohen, Medford Optical, Medford, MA


"Love your magazine — it's the only optical publication that isn't boring."  — Marika Bristol, Bristol C&D, Inc., Miami, FL


"I've read your wonderful magazine before and I gotta say .... it's the best out there! Very informative and great color! Keep up the great work."  — Teresa David, Troy L. Bell, O.D. , Poplar Bluff, MO



”Of all the publications I receive regarding optometry, INVISION magazine is the one I look forward most to receiving. Your articles are fresh, informative, entertaining and to the point.”" — Dr. Mark Perry, Vision Health Institute, Orlando, FL


"Always enjoy the read, best industry publication." — Harry Roth, eyeQ Opticians, Millburn, NJ


"You guys are great! We have been reading back issues and taking pages and pages of notes to use in our practice. Keep up the good work!"  — Ryan Beauchamp, Leader Heights Eye Center, York, PA


"I think INVISION is great, it's a magazine that seems more in touch with the personal side of the optical industry."  — Kimberly Owens, David Sanford, MD, PSC, Middlesboro, KY


"The Manager's To-Do list is amazing! I rip it out and put it on my bulletin board immediately!"  —Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND


"As a rep for Luzerne Optical Laboratory, I find your magazine to be the best that I have read since being in the industry 18 years. Keep up the great work."  — Jamie Hamsel, Luzerne Optical Laboratory, Accord, NY  


"Oh, yes, indeed! Fun read. Breath of fresh air." — John Lawhn, Pearle Vision, Albuquerque, NM


"I love the magazine! Thanks so much for what you’re doing. It is a great breath of fresh air."  — CAREY FILE, 20/20 EYECARE, GRENADA, MS


"I love, love, love your magazine. As the owner of a busy practice, I rarely have time to read journals. However, I read INVISION from cover to cover and I always laugh at myself when I finish it. The reason is that I find I have flagged almost all of the pages of the magazine! It is immensely fun to have a dispensary of my own, and I rely heavily on your publication to guide me on what direction I want to go in next!"  — DR. ANGELA PATTESON, SUNSET EYE CARE, JOHNSON CITY, TN


"I jump for joy every month when I open the mailbox and my copy of INVISION is in there!!!! I have read it cover to cover since the first issue!"  — STEPHANIE CROWLEY, SIE EYECARE, CHARLOTTE, NC


"INVISION magazine rocks me! Very innovative concept and layout. Read it cover to cover." — Dr. G.R. McGuirt, 20/20 Vision Clinic, Lake Charles, LA


"I love this magazine. We get this at the office and it gets passed around to everyone. I would love to have one for myself so I can re-read it. (I never get it back, the doctors keep it. ) This is one of the best optical magazines I have ever seen."  — DONNA HIGGINS, BURNS EYECARE ASSOCIATES, MCCLURE, PA 


"The only magazine I look forward to and cannot wait for the first free minute I get to review it!" — DEBORAH HARMON, SOUTHBORO MEDICAL, SOUTHBORO, MA 


"This is the best eye-related magazine I have seen to date. Love it!"  — KRISTIN GLAVIN, EYE AND LASIK CENTER, GARDNER, MA


"I love, love, love the layout of this magazine and look forward to each new issue. Being a small-town glasses boutique, I get so many ideas and helpful hints to use."  — BRENDA FREDERICK, SPECS OPTICAL SHOP, HELENA, AR


"Love your magazine. It’s way better than 20/20, or Eyecare Business, or any of them."  — JULIE URAM, OPTICAL OASIS, JUPITER, FL


"Love it! I read it cover to cover!"  — AMY KUSINSKI, PFO OPTIMA LLC, STRATFORD, CT


"I love this magazine! I think my staff doesn’t love it because I always want to try to implement all the fun ideas I read about in the mag. (Just teasing, staff!) Thank you for keeping it fresh!"  — DR. PAULA KOCH, CHERRY OPTOMETRY, CHELSEA, MI


"I love the magazine! It’s the best in the industry in both relevancy to retailers and highlighting what’s hot!"  — Dr. Courtney Dryer, 4 Eyes Optometry, Charlotte, NC


"I really feed off the articles in this magazine. I’m like a parasite sucking all the good nutrients out of it." — MONIQUE BEGIN, BURKE MCLOUGHLIN EYE ASSOCIATES, AVON, CT


"I love this magazine! I have been in this business almost 32 years, and have read all the trade journals. I have learned more and gotten the most useful information out of just one issue versus all of the other ones I have read! Your magazine is more informative and less fluff! Love it!"  — SUSAN KANTOR, CENTRAL PHOENIX EYECARE, PHOENIX, AZ


"Picked up your magazine at a trade show and I’m just reading it and am in love! Better than Vogue, Shape, Self or Southern Living!"  — Dr. Megan Lott, Lexington Eyecare, Lexington, MS


"I love this magazine! Keep up all of the hard work!" — MEGAN NANEZ, JACKSON VISION CENTER, WEST BEND, WI


"With 34 years of optical experience, INVISION packs the most information into 65 pages that I have ever seen!"  — GENE GILLAN, RUSH HENRIETTA OPTICIANS, HENRIETTA, NY


"Great addition to ophthalmic reading material. Kudos to the publisher."  — DR. ROBERT MULGREW, AFFINITY EYE CARE, TUCSON, AZ


"This magazine is the only one that I read cover to cover, word for word with a pen in hand to take notes. Amazing!" — Dr. Maria Higgins, Unique Optique, Frederick, MD


"I have enjoyed your magazine very much. The real-life experiences of your readers is great. You have a very good grasp of what is happening in the industry. Educating our clients and five-star customer service will help us to not only survive but to thrive in this fascinating environment."  — ROBERT MCBEATH, EDINA EYE PHYSICIANS AND SURGEONS, EDINA, MN


"It was the first issue I received and I loved it. Written for beginners and the more experienced. Cannot wait to see more."  — DOROTHY REYNOLDS, OPTICAL ALTERNATIVES, FAIRFIELD, CT


"Your magazine is so good that it makes my head hurt!" — Dr. Texas L. Smith, Dr. Texas L. Smith & Associates, Citrus Heights, CA


"I really like the layout and visual aspects of the magazine! You can flip through it during the minute or two of downtime between patients and still come away with a great fact or concept to implement."  — JENNIFER COCHRANE, COCHRANE FAMILY EYECARE, RENO, NV 


"So much great information for us folks in the industry. Thanks for compiling it in a way that makes you want to gobble up page after page!"  — TAMARA WALKER, EYEPOLIS, PITTSBURGH, PA 


"Your magazine is awesome. One of the few optometry-related publications I actually read cover to cover."  DR. JEFF CLARK, ANTELOPE VALLEY OPTOMETRIC CENTER, LANCASTER, CA


"I love your magazine — it has such great new and exciting ideas for me after owning my own business for 11 years."  — DR. AMY DE JONG, VERMILLION VISION CLINIC, VERMILLION, SD


"I love how INVISION is the magazine for the eye care professional from the eye care professional. INVISION listens to the people and publishes what we say and need to hear."  — Diana Sims, Buena vista Optical, Chicago, IL


"An excellent magazine full of information and resources for anyone in the optical industry." — ALVIN A. THOMAS, LENSCRAFTERS, STONE MOUNTAIN, GA


"Love the magazine. I learn something every issue … and I have been in the business for 40 years this year!" — KATHY MAREN, COMBS EYECARE & EYEWEAR, WESTERN SPRINGS, IL


"I just love INVISION. It’s honest and has tons of useful information, and that is a big compliment coming from an optician of over 17 years. Keep up the good work!"  — JENNIFER SHROBA, SPECTACLE, BRIELLE, NJ