INVISION 2017 Editorial Lineup

With exciting features and more innovative new departments, 2017 is shaping up to be a great year of reading for eyecare professionals.


Request your copy of the full 2017 media kit.

 

January

THE BIG STORY

Building Good Habits

For lasting business success, create the right habits — and avoid the wrong ones.

PRODUCTS
  Metal Eyeglass Frames
  Women's Sunglasses
  Extended Wear Contact Lenses
AD DEADLINES

PUBLICITY/ADVERTORIAL: Nov. 8, 2016

SALES: Nov. 28, 2016

ARTWORK: Dec. 5, 2016

February

THE BIG STORY

Sell More 2nd, 3rd and 34th Pairs

Our big list of tips for mastering the art of add-on eyewear sales.

PRODUCTS
  Independent Eyewear Lines
  Shooting/Hunting Lenses
BONUS SHOW DISTRIBUTION

SECO International

AD DEADLINES

PUBLICITY/ADVERTORIAL: Dec. 6, 2016

SALES: Jan. 2, 2017

ARTWORK: Jan. 9, 2017


March

THE BIG STORY

Vision Expo East Buying Guide

INVISION shares 2017's hottest trends to help ECPs make shopping decisions.

PRODUCTS
  Special Sizes Eyewear
  Capsule Sunwear Collections
  Daily Contact Lenses
  In-House Edgers
BONUS SHOW DISTRIBUTION

Vision Expo East

AD DEADLINES

PUBLICITY/ADVERTORIAL: Jan. 10, 2017

SALES: Jan. 30, 2017

ARTWORK: Feb. 6, 2017

April

THE BIG STORY

The Feel-Good Issue

A full issue on how ECPs can do good for their patients, communities, and the world.

PRODUCTS
  Eco-Friendly Eyewear and Sunwear
  Patient Education Tools
AD DEADLINES

PUBLICITY/ADVERTORIAL: Feb. 7, 2017

SALES: Feb. 27, 2017

ARTWORK: March 6, 2017


May

THE BIG STORY

Ask INVISION Anything

Get the answers in a special, lead-sized version of our popular "Ask INVISION" column.

PRODUCTS
  Kids Eyewear
  Colorful Sunwear
  Rx Lenses For Sunwear
  E-Commerce Platforms For ECPs
AD DEADLINES

PUBLICITY/ADVERTORIAL: March 6, 2017

SALES: April 3, 2017

ARTWORK: April 10, 2017

June

THE BIG STORY

True Tales

ECPs share their most memorable business stories.

PRODUCTS
  Men's Eyewear and Sunwear
  Tennis Lenses
  Social Media Management Tools
BONUS SHOW DISTRIBUTION

AOA

AD DEADLINES

PUBLICITY/ADVERTORIAL: April 10, 2017

SALES: May 1, 2017

ARTWORK: May 8, 2017


July-August

THE BIG STORY

America's Finest Optical Retailers

Our third annual contest presents the country's most innovative eyecare retailers.

PRODUCTS
  Made in the USA Eyewear and Sunwear
  Diagnostic Tools
  Exam Chairs
AD DEADLINES

PUBLICITY/ADVERTORIAL: May 8, 2017

SALES: June 29, 2017

ARTWORK: July 5, 2017

September

THE BIG STORY

Bucket List Dreams

Eyecare pros share their top professional and personal dreams.

PRODUCTS
  Eyewear and Sunwear By Price Point
  Digital Eyestrain Solutions
BONUS SHOW DISTRIBUTION

Vision Expo West

AD DEADLINES

PUBLICITY/ADVERTORIAL: July 10, 2017

SALES: July 31, 2017

ARTWORK: Aug. 7, 2017


October

THE BIG STORY

Perfect Partners

Successful business partners profiled, plus tips for making partnerships work.

PRODUCTS
  Eyewear and Sunwear Frame Collaborations
  Contact Lens Solutions
  Eyecare Employment Websites
AD DEADLINES

PUBLICITY/ADVERTORIAL: Aug. 7, 2017

SALES: Sept. 4, 2017

ARTWORK: Sept. 11, 2017

November-December

THE BIG STORY

Getting Started in Private-Label Sales

A step-by-step guide to launching your own eyewear line.

PRODUCTS
  The Year's Best Eyewear and Sunwear
  Safety and Workplace Eyewear
  Financing Options for ECPs
AD DEADLINES

PUBLICITY/ADVERTORIAL: Sept. 28, 2017

SALES: Oct. 18, 2017

ARTWORK: Oct. 23, 2017