INVISION magazine for eyecare professionals


Connect with Eyecare's Most Enthusiastic Audience

Reaching more than 30,000 eyecare businesses, INVISION provides a positive environment that amplifies the power of your marketing in a way no other industry publication can. Make sure your brand message truly connects with its audience by promoting yourself in the publication eyecare professionals pick up first, read most thoroughly, and otherwise couldn't do without.


INVISION'S STRENGTHS VS. THE COMPETITION

 

MOST
IN TOUCH

Which of the following magazines do you feel is most in touch with the needs and concerns of independent eyecare professionals?

INVISION 72%
Optometric Mgmt 9%
20/20 8%
Eyecare Business 6%
Vision Monday 4%
VCPN 1%

INSPIRES PURCHASE DECISIONS

Which magazine most frequently inspires you to make purchase decisions?

INVISION 54%
20/20 23%
Eyecare Business 7%
VCPN 7%
Optometric Mgmt 5%
Vision Monday 4%

READ MOST THOROUGHLY

Which magazine do you read most thoroughly (cover to cover)?

INVISION 73%
20/20 10%
Optometric Mgmt 8%
Eyecare Business 4%
Vision Monday 4%
VCPN 1%

READ AGAIN AND AGAIN

Which magazine are you most likely to save and later refer back to?

INVISION 65%
20/20 11%
Optometric Mgmt 11%
Eyecare Business 6%
Vision Monday 5%
VCPN 2%

MOST ENJOYED

Which do you most enjoy reading?

INVISION 80%
20/20 6%
Optometric Mgmt 5%
Vision Monday 5%
Eyecare Business 3%
VCPN 1%

THE ONLY ONE

If you could only read one eyecare magazine, which one would it be?

INVISION 70%
20/20 11%
Optometric Mgmt 8%
Eyecare Business 5%
Vision Monday 5%
VCPN 1%

* Source: AdQ Studies, a division of Harvey Research Inc. Survey conducted July 2016.

Want to survey your own customers to see which publications they value most? Take the INVISION Challenge.


MORE KEY LINKS

Get Our 2017 Media Planner
Download our media kit PDF.

Editorial Schedule
See what we’ve got planned for the coming year.
E-Media Opportunities
Check out promo opportunities on our popular, fast-growing website.

NEW! Preview Our 2018 Media Planner
Download our 2018 rate card and editorial schedule.

Raves
Find out what top retailers have been saying about INVISION.
Circulation Statement
See how our magazine and website connect you with new clients.

Rates
Sizes, prices and special deals for 2017.