Dave Rabellino of Artful Eye Jewelry Design Center in Prescott, AZ, points out his favorite jewelry publication — INSTORE.

Raves Continue for "Best Jewelry Magazine Ever"

Love. It’s a word that comes up a lot when jewelers talk about INSTORE magazine. (Sometimes, it even comes up two or three times.) That word’s frequent use indicates just how strongly readers feel about our innovative publication — a passion rarely seen in the field of business magazines. Ready to feel some of the love yourself? Start your ad program in INSTORE today.

I hired a new young lady to work in the store. She had never worked in the jewelry business, so the first thing I did was give her a stack of INSTOREs to read and find things she liked and could learn from. We will work this way for about a month more. — Connie Thurmond, Connie & V. Cross Jewelers, Bossier City, LA

Thank you so very much for an amazing publication that keeps us in touch with information from the trade and how other store are doing. — Alisha Moore, Toner Jewelers, Overland Park, KS

"So excited for the Cool Store issue! We all drool over the amazing things other stores are doing." — Jennifer Farnes, Revolution Jewelry Works,Colorado Springs, CO

"The magazine just keeps on getting better. I love it and it has been a major help in getting my store off the ground. Thank you for doing all that you do." — Andrea Riso, Talisman Collection, El Dorado Hills, CA

"When INSTORE magazine arrives it is as if I have received a personal letter. I stop what I am doing and read it cover to cover. Now perhaps that seems crazy but I consider INSTORE to be a reliable resource to be considered when gaining insight on any given subject from great business articles to marketing trends. INSTORE is the right magazine for me!" — Rita Wade, Wade Designs Jewelry, Rocky Mount, NC

"INSTORE is amazing. In 31 years of owning a retail store, I have never seen a magazine like yours. It's very real." — Drew Cowit, Jewelry Design Gallery, Monmouth County, NJ

"We LOVE Instore! Thank you for creating a magazine specifically for the smart jeweler. Keep up the great work!" — Bailey Luthi, Rebekah Brooks Jewelry, Cambridge, MA

"Best jewelry magazine ever." — Mark Clodius, Clodius & Co., Rockford, IL

 "Always the best of the trade magazines." — Ira Kramer, Diamond Exchange of North Florida, Tallahassee, FL

"Love your magazine, best of all of them!" — Susan Shapiro, Goldstein Jewelers, Tenafly, NJ

"It truly has evolved into a must-have publication. Keep up the great work." — Lee Fruzza, Lee's Diamonds & Fine Jewelry, Reno, NV

"My staff and I love this magazine! It's always interesting to see where it winds up when the new one arrives. I never know if it will be on my husband's desk, the employee's desk or my own! Thanks INSTORE, for all you do for us!" — Kathleen Tucker, Tucker Diamonds & Gold, Campbellsville, KY

"Thank you for the great job your staff does every month. You have been getting it right over and over again. Many trade magazines fade, but you have kept the edge. You have been able to keep a light side, while offering great advice from some of the industry’s best." — SCOTT KELLY, JEMS JEWELS & GOLD, NORTH WALES, PA

"Thank you for all that you do to help the jewelry industry. We couldn’t live without you!" — HOLLY MCHONE, HOLLY MCHONE JEWELERS, ASTORIA, OR

"Love the bridal issue (INSTORE, September). I’m probably going to go through it two or three more times. I want to make sure I get everything." — LINDA GRIFFITHS, HOOVER’S JEWELERS, KEARNEY, NE

“I always read my INSTORE magazine cover to cover. It is an industry must-read.”— Sami Jack, Sami Fine Jewelry, Fountain Hills, AZ

"Best magazine in the jewelry industry." — DAN DOLBY, JEWELRY DEPOT, BRIGHTON, MI


"Truly the outstanding publication of the jewelry industry! I read it cover to cover!" — CHUCK CURRAN, HADLEY ROMA-HIRSCH, CHARLOTTE, NC

"INSTORE is my favorite trade magazine. There are so many trade magazines out there that no one can possibly read all of them. However, I make sure I read each and every edition of INSTORE and in so doing, I feel assured that I am staying on top of the most important issues concerning our industry. It is not only informative but it is easy to read and enjoyable. I love your magazine." — CHARLENE ROBUCK, ROEBUCK JEWELERS, TOPEKA, KS

"Your magazine backs up all that we were and still is in our business of 35 years. Seems we are still doing some things right. All in all, a great teaching and informative magazine. Keep up the great work!!!"  — ANGELA DEFELIPPI, MONARCH JEWELERS, FARMINGTON, CT

"We love your magazine. It’s by far the most informative and enjoyable in the industry. We always find lots of information to use in our store." — SUE MELTON, DIAMOND DEN, MACOMB, IL

“Congrats on winning the best trade magazine. I knew you were good, I just didn’t know how you stacked up against the rest.” — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN

"I love the magazine and read it cover to cover each issue." — BOB STAGG, SK INC., HOUSTON, TX

"I couldn’t live without it!" — DEVIN MULLEN, YOUR JEWELRY BOX, ALTOONA, PA


"We read this magazine first, front to back … and LOVE it! Great work, great articles, interesting view points and love the fashion-forward designs/styles." — SHEILA TOMPKINS, TOMPKINS JEWELERS, ASHLAND, VA


"Best mag in the biz!" — LYNN BARTON, BARTON’S JEWELERS, STUART, FL 

"We love INSTORE. We share info and articles at our weekly staff meetings and take time to discuss what we’ve learned and ideas we’ve gotten from INSTORE. Thanks for a fabulous resource for our team!" — WHITNEY LANG, BURKES FINE JEWELERS, KILMARNOCK, VA

"As much as I think I know, I learn something new every time I pick up INSTORE." — David Mann Cyrkin, David Mann Jewelers, Geneseo, NY

"I absolutely love your magazine and would be at a complete loss if I did not have it to read!" — JANE JOHNSON, R.M. JOHNSON & SONS JEWELERS, SALEM, VA

"INSTORE never disappoints. So much vital info in each article that I've decided to make it required reading for our staff each month." — Missy Emrich, Steve's Custom Jewelers, Union City, TN

"Love the magazine!! It is required reading for our employees. The recent article about selling to particular types of customers will go into my sales training!" — Nathan George, Joshua's Fine Jewelry, Russellville, AR

"Always love reading INSTORE magazine! Only magazine that I read cover to cover!" — Laurelle Giesbrecht, French's Jewellery, Wetaskiwin, Alberta, CA

"Keep up the great work. You are the small independent’s main source and inspiration. A true look into what’s happening." — Dennis Petimezas, Watchmaker’s Diamonds & Jewelry Johnstown, PA

"This is my 40th year at the bench. Learned this business from my parents who were jewelers for 50 years. INSTORE is a unique publication that asks questions from many and in turn allows everyone to view the answers/opinions. It helps us to grow our business with this feedback. I might have the opportunity to chat with a fellow jeweler here in town on occasion, but through your surveys, I get to hear what many jewelers are thinking." — Teri Vogan, Vogan Gold & Silver Works, Colorado Springs, CO