INSTORE 2017 Editorial Lineup

With exciting features and more innovative new departments, 2017 is shaping up to be a great year of reading for jewelry professionals.


Request your copy of the full 2017 media kit.

 

January

THE BIG STORY

Lose Your Fear

To be a successful business owner, you can’t just do what you’re naturally good at; you have to step outside of your comfort zone. We’ll explore how to overcome fears in a multitude of areas like fear of social media, trade shows, trends, the phone, firing an employee, silence in a sales conversation, tax audits, public speaking, crime, and so on.

PRODUCTS
  Yellow Gold Jewelry
BONUS SHOW DISTRIBUTION

JIS Miami, Centurion Scottsdale

AD DEADLINES

PUBLICITY/ADVERTORIAL: Nov. 8, 2016

SALES: Nov. 21, 2016

ARTWORK: Nov. 28, 2016

February

THE BIG STORY

The Rules of Publicity

How does a jewelry store garner free publicity in the press? Who should they contact? How do they write an effective press release? On the flip side, how do they save their brand when scandal strikes? This story teaches store owners how to make the most of free media opportunities.

PRODUCTS
  Colored Stone Jewelry
BONUS SHOW DISTRIBUTION

AGTA GemFair, JCK Tucson, Atlanta Jewelry Show

AD DEADLINES

PUBLICITY/ADVERTORIAL: Dec. 6, 2016

SALES: Dec. 19, 2016

ARTWORK: Dec. 27, 2016


March

THE BIG STORY

19 Ways To Put on a Sale

In every store’s life, there comes a point when a sale is required. But how should it be framed, who should be invited, and how should it be promoted? We’ll suggest a plethora of sales ideas and give the pros and cons of each.

PRODUCTS
  Fashion Jewelry
BONUS SHOW DISTRIBUTION

JA NY, MJSA Expo, BaselWorld

AD DEADLINES

PUBLICITY/ADVERTORIAL: Jan. 10, 2017

SALES: Jan. 23, 2017

ARTWORK: Jan. 30, 2017

April

THE BIG STORY

How To Become a Million-Selling Store ... and Beyond

This two-part story helps jewelry store owners to assess where their business is and begin to plan to build for the next big step. We’ll break down store characteristics at the $250K level, the $500K level, the $1 million level, and the $2 million-plus level and give advice for reaching the next level.

PRODUCTS
  Silver Jewelry
BONUS SHOW DISTRIBUTION

JIS Miami

AD DEADLINES

PUBLICITY/ADVERTORIAL: Feb. 7, 2017

SALES: Feb. 20, 2017

ARTWORK: Feb. 27, 2017


May

THE BIG STORY

If I Owned a Jewelry Store

Store owners get advice often from industry insiders and other retailers, but how do business experts from outside the industry view brick-and-mortar retailing? More importantly, what do they recommend? Six experts will answer the theoretical question of what they would do with a jewelry store in 2017.

PRODUCTS
  Earrings
BONUS SHOW DISTRIBUTION

JCK Las Vegas, Couture

AD DEADLINES

PUBLICITY/ADVERTORIAL: March 6, 2017

SALES: March 20, 2017

ARTWORK: March 27, 2017

June

THE BIG STORY

Top Jewelry Trends of 2017

Just in time for the big trade shows in Las Vegas, we introduce the jewelry trends that will have clients buzzing. We’ll also suggest possible expansion categories for store owners looking to add something a little different.

PRODUCTS
  The Year's Hottest Trends
BONUS SHOW DISTRIBUTION

JCK Las Vegas, Couture

AD DEADLINES

PUBLICITY/ADVERTORIAL: April 10, 2017

SALES: April 17, 2017

ARTWORK: April 24, 2017


July

THE BIG STORY

33 Ways To Motivate Your Team

As jewelers enter the dog days of summer, they’re looking for ways to instill energy into their employees heading into the 4th quarter. We’ll serve up the most positive strategies from successful retailers and top experts in the field.

PRODUCTS
  Necklaces
BONUS SHOW DISTRIBUTION

JA NY

AD DEADLINES

PUBLICITY/ADVERTORIAL: May 8, 2017

SALES: May 22, 2017

ARTWORK: May 29, 2017

August

THE BIG STORY

America's Coolest Stores

Every year, INSTORE receives more than 100 entries into this its prestigious America’s Coolest Jewelry Stores competition. This issue, the top three in each division (Big Store and Small Store) are recognized, along with 10 honorable mention stores.

PRODUCTS
  Pearls
BONUS SHOW DISTRIBUTION

Atlanta Jewelry Show

AD DEADLINES

PUBLICITY/ADVERTORIAL: June 12, 2017

SALES: June 19, 2017

ARTWORK: June 26, 2017


September

THE BIG STORY

The Bridal Issue

A full edition of tips and product ideas for selling more bridal jewelry. In our lead story, six of the most popular types of brides will be illustrated and accessorized with jewelry, alongside tips and advice for how (and what) to sell to each type of bride.

PRODUCTS
  Bridal Jewelry
AD DEADLINES

PUBLICITY/ADVERTORIAL: July 10, 2017

SALES: July 24, 2017

ARTWORK: July 31, 2017

October

THE BIG STORY

INSTORE's Big Survey

It's time again for the biggest annual survey in the jewelry industry, where more than 800 jewelry professionals answers everything from average income to top-selling categories to how jewelers feel about the biggest issues currently affecting the industry.

PRODUCTS
  Bracelets
BONUS SHOW DISTRIBUTION

Centurion South Beach, JIS Miami

AD DEADLINES

PUBLICITY/ADVERTORIAL: Aug. 7, 2017

SALES: Aug. 22, 2017

ARTWORK: Aug. 29, 2017


 

November

THE BIG STORY

27 Ideas For Making Your Store Greener

Most jewelry clients, even if they’re *not* millennials, are more concerned about sustainability and fair trade than ever. This article will share tips that will make any customer feel good about buying from their local jeweler.

PRODUCTS
 Rings
BONUS SHOW DISTRIBUTION

JA Special Delivery

AD DEADLINES

PUBLICITY/ADVERTORIAL: Sept. 11, 2017

SALES: Sept. 18, 2017

ARTWORK: Sept. 25, 2017

December

THE BIG STORY

Mavericks

There are always those store owners who are bucking the status quo to succeed their own way; we profile six such entrepreneurs in this article.

PRODUCTS
  Men's Jewelry
AD DEADLINES

PUBLICITY/ADVERTORIAL: Oct. 9, 2017

SALES: Oct. 23, 2017

ARTWORK: Oct. 30, 2017