SmartWork Media Nominated for a Record Four Jesse H. Neal Awards

PETS+ July-August 2017 issue was named a Neal Award finalist for "Best Single Issue" in the under-$3,000,000 revenue category.

MONTCLAIR, NJ (February 22, 2018) – SmartWork Media, publishers of INSTORE, INVISION and PETS +, has been nominated for four Jesse H. Neal Awards. The categories include best single issue (PETS+, July-August 2017), best website (instoremag.com), best instructional content (“PR Powerhouse,” INSTORE; writer: Eileen McClelland) and best editorial use of data (“The Big Survey,” INSTORE). The winners will be announced at an awards ceremony in New York City on April 5, 2018.

“I couldn't be prouder of our whole editorial team,” says David Squires, SmartWork Media group editorial director. “This is the single largest number of Neal Award contenders we’ve ever had. We’re particularly proud of PETS+, our newest publication for pet store and pet service business owners, now in its second year. To be considered for a 'best single issue' award at this point in the magazine’s existence just shows what an amazing publication our team is putting out.”

SWM’s original flagship publication, INSTORE magazine, was nominated for its website (instoremag.com) and two separate feature articles. “PR Powerhouse” (February 2017) provides a do-it-yourself primer for retailers who may not be able to afford professional public relations services. “The Big Survey” (October 2017) is a data-filled and richly illustrated special feature sighting trends and gaining insights into the state of the retail jewelry industry in 2017.

SmartWork Media products are designed to help retailers in the jewelry, eyewear and pet products industries to do business more effectively and efficiently. The company has earned 110 awards since 2004, making it one of the trade publishing industries’ most decorated companies.

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About SmartWork Media: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication.

About the Jesse H. Neal Awards: The competition was created by Connectiv in 1955 to recognize and reward editorial excellence in business publications. They are named after Connectiv's first managing director, who remained active in promoting the B2B industry throughout his life.

INSTORE Adds Publishing Vet as West Coast Sales Representative

MONTCLAIR, NJ (February 22, 2018) – Desireé Lynch has joined SmartWork Media’s INSTORE magazine as West Coast sales representative. She will cover a territory that includes all of the states west of the Mississippi River. Matthijs Braakman, INSTORE publisher, recently made the announcement.

Lynch has worked in the publishing industry for almost 30 years, most recently as vice president and publisher for PET PRODUCT NEWS, a MacFadden publication. She is experienced in both print and multi-media sales platforms. A graduate of Golden West College, Lynch currently resides in Burbank, CA.

“On behalf of all of us at SmartWork Media, we’d like to welcome Desiree to the team,” says Braakman. “Her experience will serve as a tremendous asset to INSTORE.” Lynch replaces former West Coast rep Jill Jarmel, who left to pursue personal interests.

INSTORE, a 12X-a-year trade magazine designed to help retail jewelers do business better, and its website, instoremag.com were recently nominated for three Jesse H. Neal Awards, one of the most prestigious honors in specialized journalism. The nominations are for best website (instoremag.com), best instructional content (“PR Powerhouse,” INSTORE, story by Eileen McClelland) and best editorial use of data (“The Big Survey,” INSTORE). Another SmartWork Media publication, PETS+, was nominated for best single issue (July-August 2017). Winners will be announced at an April awards luncheon in New York City. To date, SmartWork Media’s magazines and websites have earned 111 awards since 2004, making the company one of the most highly decorated publishers, per title, in the world.

About SmartWork Media: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication.

PETS+ Magazine Adds Senior Editor, Western Sales Manager to Staff

MONTCLAIR, NJ (October 23, 2017) – PETS+ magazine, SmartWork Media’s newest retail trade management publication, has added two new staff members. Pamela Mitchell joins the company as Senior Editor and Ariyana Edmond joins as West Coast Sales Manager. The announcement was made today by PETS+ publisher Craig Rexford.

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SmartWork Media Takes Home 2 Golds in FOLIO's Eddie & Ozzie Awards

MONTCLAIR, NJ (October 12, 2017) – SmartWork Media, publishers of INSTORE, INVISION and PETS +, took home two top awards from Folio’s Eddie & Ozzie Awards for excellence yesterday at the organization’s annual awards ceremony in New York. INSTOREMAG.com, the website of INSTORE magazine, was given top honors for Best Business-to-Business Website in the retail category. PETS+ took top place for the Best Business-to-Business Digital Newsletter for PETS+ Online Bulletins.

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SmartWork Media Names Barbara Moss Content Studio Manager

MONTCLAIR, NJ (September 14, 2017) SmartWork Media, publishers of INSTORE, INVISION and Pets + magazines, has named Barbara Moss manager of its newly launched SmartWork Media Content Studio. Moss, a New Jersey native, has worked for advertising agencies and magazines, and most recently served as marketing director for California-based jewelry manufacturer, Galatea: Jewelry by Artist.

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Pets+ Makes Finals in 3 Major Categories of Top Media Competition

NEW YORK (September 8, 2017) Pets+, a brand-new publication for American pet business owners from SmartWork Media, was one of the surprise standouts when FOLIO Magazine announced finalists for its upcoming Eddie & Ozzie Awards, whose winners will be revealed on October 11 in New York City.

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INVISION Takes Gold for Best Publication at TABPI Awards

NEW YORK (July 5, 2017) SmartWork Media scored an impressive haul at the recent Trade Association Business Press International awards, winning six honors including the competition's most prestigious prize — a gold medal for INVISION in the category of Best Single Issue.

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SmartWork Media Wins Eight Honors in TABPI Awards

NEW YORK (July 21, 2016) — SmartWork Media cleaned up in the recent TABPI awards, winning a total of eight awards for three publications, making the company one of the biggest winners of any media group participating in the competition.

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Veteran Journalist Trace Shelton Named Editor-in-Chief of INSTORE

NEW YORK (July 12, 2016) — Veteran jewelry industry journalist Trace Shelton has been named editor-in-chief of INSTORE Magazine, SmartWork Media announced on Tuesday.

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2017 Smart Jewelry Show in Chicago To Be Postponed Until 2018

NEW YORK (July 5, 2016) — Due to an earlier than normal date pattern and venue scheduling conflicts, SmartWork Media has announced that the Smart Jewelry Show in Chicago scheduled for April 1-3 2017 will be postponed to 2018. SmartWork Media will announce future dates as soon as they become available.

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