Build Your Brand With INSTORE Sponsored Content

Sponsored content—also known as native advertising—is a proven, strategic way to promote your company, products or services within the pages of INSTORE, on INSTOREMAG.com, or with a combination of the two. SmartWork Media Content Studio—the creative arm of INSTORE’s parent company, SmartWork Media—will create an individualized native advertising plan tailored to your marketing needs and objectives.


BRAND CONTENT PRINT PROJECTS: SILVER PROMOTION SERVICE, PLATINUM GUILD INTERNATIONAL, GEM STAR and CHARLES & COLVARD

BRAND CONTENT ONLINE PROJECTS: CHARLES & COLVARD, DIAMOND BANC and WHITE PINE


Sponsored content—in print, online or in both mediums—is a proven, strategic way to promote your company, products or services. SmartWork Media, the parent company of INSTORE, INVISION and PETS+, is ready to create a program tailored to your marketing objectives. Whether you’re looking for a single advertorial or multiple products over a variety of media, we’ll create a controlled message, built to your specifications, that projects and elevates your brand.

SmartWork Media Sponsored Content Guidelines

PRINT ADVERTORIAL PROGRAM

Want to market something that seems too complicated to explain with an ad? A targeted print advertorial gives you the benefit of combining information with a measurable call to action. Choose from one of two options: Allow us to create content for your individual project, or supply us with camera-ready artwork. Here’s how it works:

  • SmartWork Media-Produced Content: As the client, you are paired with a project manager and a writer to identify your content goals. After the initial briefing, we produce material for review. You edit the copy in initial and preceding drafts, correcting and validating the story until approval. After securing layout requirements and artwork, provided by you or coordinated from our files, we return with a completed layout. Once approved, you decide whether to place it “run of book” or within a specific section.
  • Client-Supplied Content: You supply us with a print advertorial. The words, “Sponsored Content” must appear near the top margin. Simply follow our print advertising guidelines for production specifications. Please note: The advertorial layout is subject to approval by our editorial department.
Requirements per Page
  • Up to 500 words (maximum) including headlines, call-outs, captions and body copy
  • 3-5 high-resolution images (300 DPI or greater, preferably sized at 6” x 4”)
  • Company logo (EPS, TIF or PDF) file, 300 DPI or greater
  • Corporate identity guidelines (fonts, color palette)
  • Call to action information (800 number, email address, URL)
  • Corporate info: Address, phone

ONLINE ADVERTORIAL PROGRAM

Many clients choose to promote the print version of their advertorial in our online magazine, INSTOREMAG.com. We can easily transform any print advertorial into an online version. Or, we can create the material for online use only. As with print, you approve the copy and layout.


Want us to tell your story? Contact your SmartWork Media Sales representative today for more information.

INSTORE SALES TEAM

Matthijs Braakman
Publisher
This email address is being protected from spambots. You need JavaScript enabled to view it.
T: (212) 981-0242

Krista Collins Walters
National Sales Director
This email address is being protected from spambots. You need JavaScript enabled to view it.
T: (212) 981-0230

Fran Zimniuch
East Coast Sales Manager
This email address is being protected from spambots. You need JavaScript enabled to view it.
T: (856) 435-0710

Jill Jarmel
Sales Manager
This email address is being protected from spambots. You need JavaScript enabled to view it.
T: (213) 984-2736

Barbara Moss
SWM Content Studio Manager
This email address is being protected from spambots. You need JavaScript enabled to view it.
T: (862) 596-8000

 

Story Tellers for Vertical Markets

Our Market Knowledge Is Your Creative Edge

Market knowledge is market power. And no one knows its markets like SmartWork Media Content Studio. Our parent company, SmartWork Media, has over 100 publishing awards for excellence and the experience and creative chops to engage and inspire readers in industries as diverse as fine jewelry, eyewear and pet products. Our team of experienced writers, designers, videographers, web developers and project managers stand ready to take your project from inception to lead generation quickly and creatively. And with our print, online and e-distribution products, your integrated, creative campaign is guaranteed to be seen in all the right places.

SmartWork Media
28 Valley Road
Suite 1
Montclair, NJ 07042
E: This email address is being protected from spambots. You need JavaScript enabled to view it.
P: (212) 981-9625
E: This email address is being protected from spambots. You need JavaScript enabled to view it.