Meet the Brains Behind SmartWork Media

We're a team of passionate publishing professionals dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication.

Executive Team

Matthijs Braakman photo
Follow me on LinkedIn!

 

Matthijs Braakman

Publisher and CEO

Started with SmartWork Media in 2002. The publishing business excites him, and he believes that if you're standing still, you're moving backward.

EMAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.
LOCATION: Montclair, NJ office
#1 HOBBY: Swimming
FAVORITE SONG: "Burning Down the House" by Talking Heads

David Squires
Follow me on LinkedIn!

 

David Squires

Group Editorial Director

Started with SmartWork Media in 2002. He believes that business readers want a new style of industry-specific media, and loves wild experiments.

EMAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.
LOCATION: Bangkok office
#1 HOBBY: Golf
FAVORITE SONG: "New York City Serenade" by Bruce Springsteen

Editorial Team

Ralf Kircher
Follow me on LinkedIn!

 

Ralf Kircher

Editor in Chief, Pets+

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2006.

LOCATION: Dayton, OH
#1 HOBBY: Hiking with my son and dogs
FAVORITE SONG: "Here Comes the Sun" by The Beatles

Trace Shelton
Follow me on LinkedIn!

 

Trace Shelton

Editor in Chief, INSTORE

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2004.

LOCATION: Austin, TX
#1 HOBBY: Smoking cigars and playing guitars
FAVORITE SONG: “A Little Respect” by Erasure

Dee Carroll
Follow me on LinkedIn!

 

Deirdre Carroll

Editor in Chief, INVISION

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2016.

LOCATION: New York office
#1 HOBBY: Food. Eating it, cooking it, ordering it, it’s all good.
FAVORITE SONG: “Song For Zula” by Phosphorescent

Chris Burslem
Follow me on LinkedIn!

 

Chris Burslem

Group Content Editor

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2006.

LOCATION: Bangkok office
#1 HOBBY: Football (Aussie rules, of course)
FAVORITE SONG: "Moon River" by Johnny Mercer

Eileen McClelland
Follow me on LinkedIn!

 

Eileen McClelland

Managing Editor, INSTORE

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2008.

LOCATION: New Orleans, LA
#1 HOBBY: Travel
FAVORITE SONG: "Houses of the Holy" by Led Zeppelin

James Ritchie
Follow me on LinkedIn!

 

James Ritchie

Digital Content Editor

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2016.

LOCATION: Browns Summit, NC
#1 HOBBY: Travel
FAVORITE SONG: "Scar Tissue" by Red Hot Chili Peppers

Pamela Mitchell
Follow me on LinkedIn!

 

Pamela Mitchell

Senior Editor, PETS+

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2017.

LOCATION: Houston, TX
#1 HOBBY: Spending time with my dog, Spot, and going to yoga retreats
FAVORITE SONG:"Blister in the Sun" by the Violent Femmes

Heath Burslem
Follow me on LinkedIn!

 

Heath Burslem

Senior Editor, INVISION

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2017.

LOCATION: Bangkok office
#1 HOBBY: TBA
FAVORITE SONG:TBA

Advertising Team

Krista Collins Walters
Follow me on LinkedIn!

 

Krista Collins Walters

Advertising Director, INSTORE

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2007.

LOCATION: Montclair, NJ office
#1 HOBBY: Cooking (and experimenting!)
FAVORITE SONG: "Uncertain Smile" by The The

Mike Boucher
Follow me on LinkedIn!

 

Mike Boucher

Advertising Director, INVISION

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2014.

LOCATION: Philadelphia, PA
#1 HOBBY: Golf
FAVORITE SONG: "Double Vision" by Foreigner and "Eye Of The Tiger" by Survivor

Craig Rexford of Pets+
Follow me on LinkedIn!

 

Craig Rexford

Publisher, Pets+

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2016.

LOCATION: Montclair, NJ office
#1 HOBBY: Tie: Yoga, my dog, fixing up my house
FAVORITE SONG: Anything by the Moody Blues

Barbara Moss
Follow me on LinkedIn!

 

Barbara Moss

Content Studio Manager

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2017.

LOCATION: Montclair, NJ office
#1 HOBBY: Canoeing, gardening, disappearing urban landscapes
FAVORITE SONG: "I'll Be Your Mirror" by The Velvet Underground

Fran Zimniuch
Follow me on LinkedIn!

 

Fran Zimniuch

Advertising Sales, INSTORE

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2004.

LOCATION: New Jersey
#1 HOBBY: Writing books about baseball
FAVORITE SONG: "Deacon Blues" by Steely Dan

Sample image
Follow me on LinkedIn!

 

Jill Jarmel

Advertising Sales, INSTORE

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2011.

LOCATION: San Francisco, CA
#1 HOBBY: Yoga
FAVORITE SONG: "Imagine" by John Lennon, "Purple Rain" by Prince

Wayne Wiggins
Follow me on LinkedIn!

 

Wayne Wiggins

Advertising Sales, INVISION

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2016.

LOCATION: San Franciso, CA
#1 HOBBY: Golf
FAVORITE SONG: "Ceremony" by Joy Division

Meher
Follow me on LinkedIn!

 

Mehernavaz Vesavevala

Advertising Sales (Asia), INSTORE

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2007.

LOCATION: Mumbai, India
#1 HOBBY: Traveling (and collecting kettles from different countries)
FAVORITE SONG: "What a Wonderful World" by Nat King Cole

Ariyana Edmond
Follow me on LinkedIn!

 

Ariyana Edmond

Advertising Sales, Pets+

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2017.

LOCATION: Los Angeles, CA
#1 HOBBY: Exploring new places
FAVORITE SONG: "Lovesong" by The Cure

Peter Sienkiewicz
Follow me on LinkedIn!

 

Peter Sienkiewicz

Advertising Sales, INVISION

This email address is being protected from spambots. You need JavaScript enabled to view it.

Started with SmartWork Media in 2016.

LOCATION: Lake Tahoe, NV
#1 HOBBY: Ice hockey
FAVORITE SONG: "Memphis Soul Stew" by King Curtis, "Mountain Jam" by The Allman Brothers Band