SmartWork Media Takes Home 2 Golds in FOLIO's Eddie & Ozzie Awards

MONTCLAIR, NJ (October 12, 2017) – SmartWork Media, publishers of INSTORE, INVISION and PETS +, took home two top awards from Folio’s Eddie & Ozzie Awards for excellence yesterday at the organization’s annual awards ceremony in New York., the website of INSTORE magazine, was given top honors for Best Business-to-Business Website in the retail category. PETS+ took top place for the Best Business-to-Business Digital Newsletter for PETS+ Online Bulletins.

“We are thrilled to be recognized by a group of our peers in this way,” says Matthijs Braakman, SmartWork Media CEO. “The growth of our magazines and digital products underscores their value and shows our clients that they are investing their dollars in the ‘best in class.’ It doesn’t get much better than that.”

In addition to top honors, SmartWork Media properties received seven honorable mentions. was awarded an honorable mention for its online bulletin and for digital column/blog. INSTORE magazine won honorable mentions for full issue in the retail category, best online newsletter and best single article/series of articles. PETS+ won honorable mentions for B-to-B full issue overall as well as for new magazine design. has experienced exponential growth, with a 49% increase in users over the past year. PETS+, SmartWork Media’s newest publication for the pet products and services industry, has also increased its online bulletin subscribers substantially since launching in January. The magazine will go from six to 10 issues a year in 2018.

SmartWork's media products have now earned 111 awards since 2004, making the group one of trade publishing's most decorated companies.

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About the Folio Eddie and Ozzie Awards: For more than 20 years, the Eddie and Ozzie Awards have recognized excellence in magazine editorial and design across all sectors of the industry. The awards are broken into four main categories: Eddies and Eddies Digital for best in print and digital editorial; Ozzies and Ozzies Digital for the best in magazine and website design.